Guest Post by Ashley Lipman
The average small business spends nearly 8 percent of their gross revenue on marketing each year. One of the main things a business owner needs to consider when developing their marketing strategy is how to appeal to mobile users.
Considering that over 72 percent of the people in the world will only use their smartphones to access the Internet by the year 2025, finding ways to make your site more mobile friendly is a must. In the world of smartphones, Apple and Android reign supreme.
Developing a strategy for both of these operating systems is a must when trying to gain the lion’s share of the digital market. However, there is a definite difference in how much traffic iOS and Android generates.
The following are some of the things you need to know about these smartphone operating systems and which one produces more mobile traffic.
Android Has The Upper Hand in Regards to Market Share
Did you realize that the Android operating system powers nearly 86 percent of all mobile devices on the market? One of the driving forces behind the Android craze is the open source platform they provide. The flexibility created by this open source atmosphere allows manufacturers and developers to provide products in a variety of different price points.
Since Apple’s operating system is a closely guarded secret, people are forced to buy branded products if they want to take advantage of this OS. This means that people who are unable to spend nearly $1,000 on a new smartphone will need to stick with a cheaper Android powered device.
Apple’s iOS Creates More Traffic
While Android is used to power more mobile devices, Apple enthusiasts create more mobile Internet traffic each year. This can be contributed to the fact that most iOS users are tech enthusiasts and always have one foot in cyberspace at all times.
One of the best ways to capitalize on the traffic your website receives from iOS users is by developing a customized app. When you consider that over 95 percent of Americans own a smartphone, you can easily see why a mobile app can be beneficial.
Instead of trying to develop an app for both iOS and Android, pick one platform to master before moving to another. Since iOS users generate more traffic online, this may be the platform you need to tackle first.
How to Generate More Mobile Traffic
Are you looking for a way to generate more mobile traffic to your business website? One of the first things you need to do when trying to accomplish this goal is to make your website more mobile-friendly.
If mobile users have to resize all of the images on your site or are unable to read the text you have in place, it will lead to them leaving and seeking out the services of your competitors.
You will also need to use relevant and popular keywords in your website content to attract mobile users. There are some great ideas for getting started with a keyword strategy online. With a bit of research, optimizing your SEO strategy will be a breeze.
Seeking Out Professional Help is a Good Idea
Optimizing and perfecting a mobile marketing strategy can be extremely complex. This is why working with seasoned professionals is a good idea.