The stats related to Instagram make it clear why every brand needs to consider this social platform: More than a billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day.
Learning how to make an impact can be a challenge. Here are three things many brands are doing that work well on Instagram.
Develop Insta Optimized Content
Your content should be interesting, diverse and authentic to your target audience if you want to build a following and engagement on Instagram.
As with other social channels, spend some time looking at posts from your competitors and from your target audience to learn what works. Then, define your goal and create content that is a great intersection of what works and what you want to achieve.
Resist the temptation to use content developed for other social channels. Take time to create content that fits in the Instagram world.
An essential part of the Instagram world is hashtags. Add the right hashtags to all your posts. Make sure you use tags that will connect you to related content and to the right audience. Use hashtags relevant to your business and the subject matter of each specific post.
Interact with Your Audience
When someone follows you, understand that the connection needs to be nurtured. Like, comment and following back. Regular interaction is key to building an engaged following.