3 No Fail Instagram Strategies

The stats related to Instagram make it clear why every brand needs to consider this social platform: More than a billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day.

Learning how to make an impact can be a challenge.  Here are three things many brands are doing that work well on Instagram.

Develop Insta Optimized Content

Your content should be interesting, diverse and authentic to your target audience if you want to build a following and engagement on Instagram.

As with other social channels, spend some time looking at posts from your competitors and from your target audience to learn what works. Then, define your goal and create content that is a great intersection of what works and what you want to achieve.

Resist the temptation to use content developed for other social channels. Take time to create content that fits in the Instagram world.

Use Hashtags

An essential part of the Instagram world is hashtags. Add the right hashtags to all your posts. Make sure you use tags that will connect you to related content and to the right audience. Use hashtags relevant to your business and the subject matter of each specific post.

Interact with Your Audience

When someone follows you, understand that the connection needs to be nurtured. Like, comment and following back. Regular interaction is key to building an engaged following.

Hook the Reader with a Great Headline

The headline or title is the most important part of your content. In the case of email, make that the subject line. It is the first thing people read and it is what they use to decide if they will read further.

Write the headline last, after you know exactly what content it will represent. Consider these important elements as you craft the right one:

  • Target audience
  • Purpose of the content
  • Importance to the reader
  • Accuracy
  • Right Language

Who Is the Content for?

Who do you really want to see the content? In other words, who is your target audience?

The target reader for each piece of content is generally a subset of your overall target audience. Not everything you offer is interesting to everyone, and that’s OK. Think about who this content is really for and write the headline to speak to that person.

What Is the Purpose of the Content?

Every piece of content must serve a purpose for your company.  You need to know the purpose to make the content effective. Common purposes include:

  • Entice someone to open an email
  • Share information on a website or social media channel
  • Increase brand visibility on search engine results pages

Write a headline that reflects the purpose as well as the key point of the content.

Why Would Someone Read This?

Your content has a purpose for you and a purpose for the reader. Understand why someone would be interested in the content from their perspective. Write a headline that clearly lets them know what’s in it for them.

A great headline will tease the unique attributes of the content. Give the reader a reason to read on.

Don’t Be Tricky

Clever headlines catch attention, but they must be related to the content. Don’t annoy readers by making them think they have been duped by a headline that does not match the content. That approach can do long-term damage to your online marketing efforts.

Keep Language Rules in Mind

There are some language rules that will lead to effective headlines, no matter the topic or the audience. Always use:

  • Active verbs
  • Concise language
  • Clear wording

Shorter is always better: few words with few syllables and few letters.

Who Sends More Traffic – iOS or Android

Guest Post by Ashley Lipman

The average small business spends nearly 8 percent of their gross revenue on marketing each year. One of the main things a business owner needs to consider when developing their marketing strategy is how to appeal to mobile users.

Considering that over 72 percent of the people in the world will only use their smartphones to access the Internet by the year 2025, finding ways to make your site more mobile friendly is a must. In the world of smartphones, Apple and Android reign supreme.

Developing a strategy for both of these operating systems is a must when trying to gain the lion’s share of the digital market. However, there is a definite difference in how much traffic iOS and Android generates.

The following are some of the things you need to know about these smartphone operating systems and which one produces more mobile traffic.

Android Has The Upper Hand in Regards to Market Share

Did you realize that the Android operating system powers nearly 86 percent of all mobile devices on the market? One of the driving forces behind the Android craze is the open source platform they provide. The flexibility created by this open source atmosphere allows manufacturers and developers to provide products in a variety of different price points.

Since Apple’s operating system is a closely guarded secret, people are forced to buy branded products if they want to take advantage of this OS. This means that people who are unable to spend nearly $1,000 on a new smartphone will need to stick with a cheaper Android powered device.


Apple’s iOS Creates More Traffic

While Android is used to power more mobile devices, Apple enthusiasts create more mobile Internet traffic each year. This can be contributed to the fact that most iOS users are tech enthusiasts and always have one foot in cyberspace at all times.

One of the best ways to capitalize on the traffic your website receives from iOS users is by developing a customized app. When you consider that over 95 percent of Americans own a smartphone, you can easily see why a mobile app can be beneficial.

Instead of trying to develop an app for both iOS and Android, pick one platform to master before moving to another. Since iOS users generate more traffic online, this may be the platform you need to tackle first.


How to Generate More Mobile Traffic

Are you looking for a way to generate more mobile traffic to your business website? One of the first things you need to do when trying to accomplish this goal is to make your website more mobile-friendly.

If mobile users have to resize all of the images on your site or are unable to read the text you have in place, it will lead to them leaving and seeking out the services of your competitors.

You will also need to use relevant and popular keywords in your website content to attract mobile users. There are some great ideas for getting started with a keyword strategy online. With a bit of research, optimizing your SEO strategy will be a breeze.

Seeking Out Professional Help is a Good Idea

Optimizing and perfecting a mobile marketing strategy can be extremely complex. This is why working with seasoned professionals is a good idea.