I’m mostly all for looking on the positive side of things. Sometimes, we all need a reminder of what not to do. Here are some social media landmines to avoid.
Don’t try everything.
Have a plan for your social media and overall digital marketing. You need to know your goal and where you can reach your target audience. Trying everything without a sense of the overall strategy is a waste of time and money. Period.
Don’t engage with haters and trolls.
Some people are out there just to stir the pot. Let them be. Battling them is a lost cause. If you try, you’ll waste the time and energy that would be better used to build your brand and serve your customers.
Don’t ignore your followers.
Keep tabs on activity on your social media accounts and respond promptly to your followers. No one likes to be ignored. Your silence will undo any progress you have made in your online marketing.
Don’t get distracted.
Watching your competition is essential, but more critical to your success is developing your business and delivering excellent service to your customers. Let the competition have their wins, but don’t dwell on them. Nurture your brand’s unique strengths and capabilities rather than trying to copy or beat another company.