Consumers age 18-22 or Gen Z do not trust businesses to act in the best interests of society, according to “The Reckoning: Brand Relevance, Respect and the Rise of a New Generation,” a study by BBMG. BBMG and GlobeScan conducted a national survey of 2,058 consumers to better understand people’s relationship with brands and brand […]
Storytelling is an effective way to share your message on Instagram. With many brands now using Instagram Stories, several best practices are emerging. Understand the Format Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Instagram Stories appear in a bar at the top of the […]
Search engine optimization (SEO) is a pain! First you need to figure out your keywords and the other elements that go into ranking well. Then you need to do the work. Finally, you need to figure out if your SEO strategy works. Search results are highly volatile. There are so many factors: Ranking algorithms […]
