How to Set Yourself Up for a Win on LinkedIn

First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions.

With this in mind, consider your LinkedIn profile and business page. Are you setting yourself up for the best first impression?

Here’s how to make the best impression on LinkedIn.

Grab attention with the headline.

Your LinkedIn headline is the most critical part of your profile. Along with your name and profile photo, your headline is the first thing that anyone will see when they find you in the search results or land on your profile. Just like a news article, your headline will essentially determine whether a viewer will read on.

Your headline should include the keywords you’d like to be found for, which could consist of your position or the services you offer. You can also include a client-focused statement that’ll capture a viewer’s attention and entice them to click to learn more.

Customize the URL

By default, LinkedIn will automatically create a URL for your profile. This URL will include your first name, dot, last name, forward slash, a series of numbers with a dash, and another string of numbers. Don’t accept this default URL. Create a custom URL with your name for your profile.

Use a clear, credible profile photo.

LinkedIn is not Facebook. While it can be amusing to have a profile image featuring fun locations or your friends, family or pets, such a profile image is not appropriate on a professional platform like LinkedIn.

To create the best first impression, add a recent professional profile picture, where you are recognizable, professionally dressed, smiling and looking straight at the camera against a neutral background.

Add a cover photo.

Your cover photo is prime LinkedIn real estate, and it’s a mistake to leave it blank or leave the default blue and white image.

Capture the attention of your profile visitors with an image that’s both professional and informative, adding to their understanding of who you are and what it is you do.

Complete your summary and all the rest.

Your summary section is where you solidify a great impression. Tell visitors about yourself, your expertise and your clientele.

When writing your summary, speak to your audience directly. The first sentences of your summary section need to pique the readers’ interest enough for them to want to click the “See more” link to read the rest of the section.

Your current experience should describe what you’re doing right now, in your current position or in your business.

A compelling current work experience section should:

  • Describe the company you work for (or own)
  • Share the most inspiring information about the company
  • Describe the products or services you offer, the benefits they provide, and the types of clients you serve

Get endorsed.

It’s a huge LinkedIn mistake to not include social proof of your expertise in your profile. On LinkedIn, that means having recommendations and listed skills.

People are influenced by the decisions others have made, so the more recommendations you have, the better. Quality recommendations include detail about your expertise and impact in professional scenarios.


Get Great SEO with WordPress

More than 40,000 search queries are performed on Google every second, generating to several billion searches per day. Safe to say, many people find information online with Google searches.

Your WordPress website is well suited for great online visibility. Mastering search engine optimization (SEO) takes time and effort, but it can be done.

Check Your Privacy Settings

The first step in online visibility is ensuring that your privacy settings are set to allow your site to be indexed by Google. Go to Settings, scroll down to Privacy, and make sure your site is marked as Public. If your site is set to Hidden or Private, search engines won’t be able to index it, and you will not show up in search results.

Focus on Great Content

Google’s goal is to help its users find the most relevant, useful information. If ranking well is a priority for you, your site content should include plenty of useful, original, well-written content that addresses your audience’s common needs. Publishing great content on a regular basis is one of the best ways to appear in search results.

Link, Link, Link

Links improve search visibility. There are several important types of links:

  • You link to your own content, within your site and from other online sites
  • Other credible sites link to your website
  • You link to credible sources within your content

Use social media sites to spread the word about your site. Encourage people to share your content.

Plug In Yoast

There are various SEO tools available to use on your website. Get the most of them with Yoast. This plugin can help ensure that your content, meta descriptions, tags, and other assets are all optimized for search.

Be in it for the Long Term automatically notifies Google about every page that you update or blog post that you publish. It can take Google up to six weeks to index new sites and site content, so patience is needed.

As new content comes online, some content will become more visible while other content will sink in the rankings. Rankings can change by the hour. Like the stock market, keep your sanity by tracking the big picture rather than every increase or decrease.  Follow best practices for website visibility and you will succeed.

The Secret Formula for Meaningful Social Media Goals

Want to spend less time on social media and get better results? You can. Start by setting social media marketing goals that align to business objectives.

The more specific your strategy is, the more effective the execution will be. The secret to success is taking time to define complete and meaningful goals. A good goal is more than a string of words. They are SMART.

Set SMART Goals

The first step to creating a social media marketing strategy is to establish your goals. Without goals, you have no way to measure your success. You will be spending time and money and have no idea of the impact.

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

An example of a SMART goal might be “Post to Facebook once a week with a call to action that leads people to the website.”

Track Metrics

Your SMART goals should set you up to track meaningful metrics. In the example above, you can compare web metrics on days that you have a Facebook post. Do the numbers increase?

Every goal should lend itself to its own metrics.