Your website is your digital home base. It is THE most important component of your digital marketing strategy. You need to make it great. Common website mistakes can take away from the effectiveness of your site.
Get the most out of your online presence by avoiding these common website problems.
Cluttered Home Page
Some home pages are stuffed with too much content. Visitors don’t know where to look. They don’t want to figure out the jumble.
Keep your homepage clean. Make every word count, and make sure they tell people who you are and why they want to learn more. Avoid adding unnecessary content or images.
Navigation is important too. Most people see this for the first time on the home page. Make sure the labels are easy to understand. Keep to no more than 7 major navigation options.
Make sure your website is easy to read and understand. Stick to a style sheet to limit the number of fonts and styles and create consistency from page to page. Pages that look different can confuse visitors.
To help visitors scan and find what they want:
- Use subheads with keywords
- Keep words simple
- Keep sentences short
- Break up text into many short paragraphs
Unusable on the Small Screen
Most website designs are responsive, technically. Pay attention to the actual user experience on mobile devices.
The other day I was trying to research places to shop for a specific item. I did a google search and got several options. To narrow, I tried to visit the websites. I say “try” because none of the 5 sites was easy to navigate on my phone. I gave up!
Truly responsive websites adapt to the device type that the visitor uses. Keep your writing straightforward and make sure buttons and menus are large enough to click on smaller screens.