Check Web Page Performance with Google Tools

Google Analytics and Google Search Console can be used to check the performance of individual web pages. The data can help you optimize the page to serve the needs of your target audience.

Google Analytics Page Analysis

First, look at the page data. Go to the All Pages report under Behavior>Site content and search for the page you want to assess.

Click on the page to look at the number of page views and other metrics. Note how often it is the entrance page – the first page visited. Look at the device category to see how many people visit from desktop versus mobile devices.

Look Over Time

Play with the time frame  to see how your page performs over time. This can help you see seasonal differences. You can also track the impact of changes made by looking at the data before and after the change date.

Google Search Console Analysis

Look at Google Search Console to find information about the keywords and phrases a page ranks for.  Once logged in, click on Search results. Set a filter that exactly matches the URL of your page.

You will see the queries and position of the page. Take a look at the metrics to understand how the page is being used.