More than 40,000 search queries are performed on Google every second, generating to several billion searches per day. Safe to say, many people find information online with Google searches.
Your WordPress website is well suited for great online visibility. Mastering search engine optimization (SEO) takes time and effort, but it can be done.
Check Your Privacy Settings
The first step in online visibility is ensuring that your privacy settings are set to allow your site to be indexed by Google. Go to Settings, scroll down to Privacy, and make sure your site is marked as Public. If your site is set to Hidden or Private, search engines won’t be able to index it, and you will not show up in search results.
Focus on Great Content
Google’s goal is to help its users find the most relevant, useful information. If ranking well is a priority for you, your site content should include plenty of useful, original, well-written content that addresses your audience’s common needs. Publishing great content on a regular basis is one of the best ways to appear in search results.
Link, Link, Link
Links improve search visibility. There are several important types of links:
- You link to your own content, within your site and from other online sites
- Other credible sites link to your website
- You link to credible sources within your content
Use social media sites to spread the word about your site. Encourage people to share your content.
Plug In Yoast
There are various SEO tools available to use on your WordPress.com website. Get the most of them with Yoast. This plugin can help ensure that your content, meta descriptions, tags, and other assets are all optimized for search.
Be in it for the Long Term
WordPress.com automatically notifies Google about every page that you update or blog post that you publish. It can take Google up to six weeks to index new sites and site content, so patience is needed.
As new content comes online, some content will become more visible while other content will sink in the rankings. Rankings can change by the hour. Like the stock market, keep your sanity by tracking the big picture rather than every increase or decrease. Follow best practices for website visibility and you will succeed.