Facebook Refresher

Facebook and Instagram are sister channels. The former has the largest audience and the latter is popular with younger consumers who see Facebook as a bit stale. Most brands will want to leverage both. Here’s a reminder of the basics to do that well.

  • Build community. Use your Facebook page to build relationships. People are more likely to engage with a post that feels personal rather than something that’s over-produced or obviously not created by you.
  • Use stories. Facebook stories can be posted to both Instagram and Facebook at the same time, which can help to maximize coverage and engagement. Not all functionalities are available on each Stories version so pay attention to any differences that impact your message.
  • Hashtags are for Instagram. Facebook supports hashtags, but they never gained a foothold. You don’t need them on the platform. However, hashtags have high value on Instagram. People use the Instagram Explore tab, so including the right hashtags can increase the likelihood that your content will surface there.

Connecting on social media means following best practices for each platform.  Follow these basics and you are on your way!

Check Web Page Performance with Google Tools

Google Analytics Page Analysis

First, look at the page data. Go to the All Pages report under Behavior>Site content and search for the page you want to assess.

Click on the page to look at the number of page views and other metrics. Note how often it is the entrance page – the first page visited. Look at the device category to see how many people visit from desktop versus mobile devices.

Look Over Time

Play with the time frame  to see how your page performs over time. This can help you see seasonal differences. You can also track the impact of changes made by looking at the data before and after the change date.

Google Search Console Analysis

Look at Google Search Console to find information about the keywords and phrases a page ranks for.  Once logged in, click on Search results. Set a filter that exactly matches the URL of your page.

You will see the queries and position of the page. Take a look at the metrics to understand how the page is being used.