We all know we need to measure the impact of our social media efforts. But how? Determining the return on investment (ROI) of social media is a challenge. Every brand has different business goals, different audiences, and different reasons for using social media. So, it follows that there is no single ROI formula that works […]
Social media effectiveness is all about content. Sharing great content is essential. Develop a calendar to make sure you cover all your goals and that your timing creates the best impact. List the dates and times to publish your intended types of content on each channel. Plan all of the social media activities in your […]
Guest Post By Colin Spence, Outsourced Sales VP, Sales Xceleration. One of the common complaints owners of businesses often have about dealing with salespeople is that they are, well, “too salesy.” By that they mean that salespeople are often too pushy, too persistent, too determined to make a sale regardless of whether that sale is […]
