Social media effectiveness is all about content. Sharing great content is essential. Develop a calendar to make sure you cover all your goals and that your timing creates the best impact.
List the dates and times to publish your intended types of content on each channel. Plan all of the social media activities in your strategy. A calendar will ensure your posts are spaced out appropriately and published at the optimal times.
Make sure your calendar reflects the goals you have set, so that everything you post is working to support them. List and plan for all of the types of content that you want to share:
- Website links
- Industry and community content
Placing these different post types in your content calendar will help ensure you maintain the ratio you’ve planned. Keep in mind the social media rule of thirds:
- One-third of your social content promotes your business, converts readers, and generates profit
- One-third of your social content shares ideas and stories from thought leaders in your industry or like-minded businesses
- One-third of your social content involves personal interactions with your audience
Once you have your calendar set, use scheduling tools or bulk scheduling to prepare your postings in advance. This allows you to focus on crafting the language and format of your posts, rather than writing them on the fly whenever you have time.