There’s nothing sadder than an incomplete social media account. Any promise of impact for the brand is lost among the questions created by missing information and outdated images. Don’t let this happen to you.
Once you’ve decided which social networks to use, commit to creating a complete and enticing profile. In general, make sure you fill out all profile fields, use keywords people will use to search for your business, and use images that are correctly sized for each network.
Use the same messaging as you use on your website. Consistent messaging is one of the most important ways to create credibility online. It will also help search engines to find you and connect all the places where you are present.
This effort is not one and done. Social channels change requirements all the time. Fields are added and removed. The image that was once optimal becomes the wrong size. Set reminders to check your profiles for completeness on a regular basis.