No Strategy Is Complete Without Evaluation

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely.

Track your results

As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

Use the analytics tools available within each social network to measure your impact. Use the data to assess your strategy regularly.

Surveys can also be a great way to find out how well your strategy is working. Ask your social media followers, email list, and website visitors whether you’re meeting their needs and expectations on social media. You can ask them what they’d like to see more of and then make sure to deliver on what they tell you.

Pay attention to changes

Things change fast on social media. New networks emerge, while others go through significant demographic shifts. Your business will go through periods of change as well.

Your digital marketing strategy must be a living document that you look at regularly and adjust as needed. Refer to it often to keep you on track, but don’t be afraid to make changes so that it better reflects new goals, tools or plans.