Instagram is not just for Millennials. The number of active users continues to grow. Increasingly, it is a good social channel for businesses.
Organizations can use the platform to connect with audiences, customers, the broader community, and complementary or competing businesses.
Eighty percent of the billion people globally who use Instagram are following at least one business account. With Instagram, you let them know what you are up to – and learn what others are doing – with pictures.
Stories are the powerhouse of Instagram. They’re a series of pictures or video clips strung together in sequence. You can have different themes for stories or have regular stories to connect with your followers.
Instagram is largely organized by hashtags. Hashtags are how people search Instagram. Your brand can create a new hashtag for your community to use and/or make use of existing tags to tap into an existing audience.
The Link Challenge
Many brands use social media to drive traffic to a website. Instagram doesn’t make that easy. Instagram only lets accounts with more than 10,000 followers include a link in posts. Before you hit that number, the only place you can have a link is in your bio. Yup, one link for your whole account.
Because of this, it makes the most sense to engage with users on Instagram. Use it to build awareness, engage and share information. Use pictures to share product and service features and demonstrate your value.