No Strategy Is Complete Without Evaluation

Your digital marketing strategy is a hugely important document for your business. You can’t assume everything you planned reached your goals. You need to assess your results to know what worked, what didn’t and ensure that you are investing your resources wisely. Track your results As you start to implement your plan and track your […]

5 Social Media Tactics to Use Now

Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure you social media strategy makes sense for the resources […]

Do Your Social Media Accounts Need Attention?

There’s nothing sadder than an incomplete social media account. Any promise of impact for the brand is lost among the questions created by missing information and outdated images. Don’t let this happen to you. Once you’ve decided which social networks to use, commit to creating a complete and enticing profile. In general, make sure you fill […]