Small Investments, Big Marketing Results

You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try.

Offer Great Content

The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere you are online.

Content can come in the form of videos, blog posts, social media posts, white papers, etc. The best content is about helping your customers and not selling. Share useful information that’s relevant to your customers and you’ll earn their trust and create a positive impression of your brand.

Use the customer service queries that you’ve received in the past as a way to get some content ideas. Pay attention to metrics to determine what content works best. Do more of that!

Optimize for Search Engine Visibility

You can spend a lot for SEO. In fact, many businesses do. However, search engine optimization doesn’t have to cost you anything except time. Optimize your website for search engines by researching which keywords customers use when they’re looking for products or services like yours. Once you determine your keywords, use them in your website content. Use your selected keywords in headlines, content, alt tags on images and meta descriptions.

Use Social Media

Social media platforms are great for getting attention for your content. Your business pages on Facebook, Instagram, LinkedIn, Twitter etc. are a great place to share your content. They should reflect your branding and always link to your website.

Make connections with your customers and target customers. Interact with them to learn what they care about and where you fit in.

List Yourself in Local and Industry Directories

Local search directories are typically free or low cost. Create business pages in search engines like Google and Bing! Claim your business listing in local search directories, such as Google My Business, Yelp and Bing Places for Business. Also pay attention to local community websites that feature business listings. Most industry professional associations also have directories. Get listed!

Get Reviews

More than eight in 10 American adults say they read reviews at least some of the time before making a purchase. Make sure your business is listed on important review sites for your industry and that your profile on these sites is complete and detailed.

Encourage your customers to review your business by including links to your review sites on your website and in your social media. Be sure to acknowledge all reviews that you receive.

The Right Landing Page Can Turn Digital OK to Digital Wow

Your digital strategy is all about driving traffic to your website – your online home base. Taking time to make the pages you send people to – your landing pages – a great and well presented experience can create the engagement and conversion you are looking for.

When visiting your site, customers expect an experience that is fast and well-designed — no matter the device they’re using. In a recent study, Google found that 81% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them easily find what they’re looking for.

Optimize for Mobile

Think mobile with your landing pages. Optimizing the web pages for mobile usage is a requirement, not an option. To make your site mobile friendly, run your landing pages through Google’s Mobile-Friendly Test, which will give you the insights and resources you need to improve your pages’ mobile performance.

Use Google Analytics as a Guide

Which areas of your site are performing under expectations? Are certain landing pages turning leads to more sales? Where do site visitors linger? Where do they leave?

Google Analytics offers detailed reports that are specifically designed to help you better understand the performance of your landing pages. In Analytics, follow this path: Behavior>Site Content>Landing pages report. Use the data to understand which landing pages are doing well and which need improvement.

Test Landing Pages

Google Optimize enables you to make multiple versions of your site and see which version performs best. You can test different layouts and content to see if the changes impact conversion to your desired outcome.

Testing with Optimize helps you build pages that offer better user experiences, drive more conversions, and provide a higher return on ad spend as a result.

Use this Strategy to Get the Most from Twitter

Twitter can be a worthy part of your digital marketing strategy. If you have determined that this is a good way to connect with and engage your target audience, here are tips to make the most of your time on the platform.

Keep in mind all that you can do on Twitter:

  • Share images and videos
  • Tag accounts
  • Go live
  • Find people and conversations and interact with them

Basic Twitter Strategy

  • Tweet daily, multiples times a day.  Aim for three times per day. These don’t have to all be original tweets. You can retweet others, and retweet others along with your own comments as well. Tweets can cover the same topic, but each should be unique in some way.
  • Use hashtags. Research the hashtags that are relevant to you, your brand and your audience and use them regularly. Also monitor for new and trending hashtags that are relevant, and capitalize on any that are relevant.
  • Respond to notifications that are genuine. Unfortunately there are a lot of bot accounts out there and even a lot of real people who automate their twitter conversations. Ignore all that, but do respond to genuine tweets and messages.
  • Search for relevant conversations. Search for topics related to your brand and services and join in relevant conversations.
  • Pin important tweets to the top of your profile. This will generate maximum exposure for your most important tweets.
  • Provide video content. You can do something basic or more complex, but video gets noticed on Twitter. You can share created video or go live to great video content.
  • Participate in Twitter chats.  Look for chats that your audience participates in and join in too. Take the time to be a part of the conversation and add value.