Social Listening Beyond Google Analytics

I’ve used Google Analytics to monitor for mentions of clients and topics for many years. However, there are now more tools that are worthy of consideration for tracking digital mentions of you, your brand, your company, and/or products.

First, some props to the tool that started it all. Google Alerts is simple and free and it highlights a lot of website and blog content, but is lighter on social media results.

To get the full picture of what people are saying online, consider one of these tools that track mentions across the web, social media, blogs, and more.

Talkwalker Alerts

Talkwalker Alerts is similar but more robust than Google Alerts. It monitors most of the web, including blogs and forums. You can also monitor the web in 22 languages.

Talkwalker Alerts is free and easy to use. You choose a keyword to monitor and you get listings of relevant mentions delivered to your inbox. You can choose to receive all mentions or the most important ones based on traffic and engagement. You can get mentions daily or weekly.

Free 

Awario​

Awario monitors all major social media networks, blogs, forums, news sites, etc. in real time. You can reply to mentions straight from the app and from multiple social media accounts.

A dashboard displays the number of mentions, the topics that circle around your brand, and mentions by sentiment. Boolean search can be used for advanced keyword queries.

Free trial. $29/month.

Mention

Mention monitors all the major social media networks, blogs, news, forums, and the web in real time. It also supports Boolean search. Mention highlights relevant influencers and sentiment.

Mention has collaboration features for social media marketing teams. You can add team members and assign tasks to each. Mention can be integrated with Slack, Buffer, and Zapier.

Access your account from any device and get email notifications.

Free trial. $29/month.

Brand24

Brand24 monitors all the major social media platforms, news, blogs, and the web. It analyzes mention growth, reach, sentiment, and relevant social media influencers. The mentions are updated every 12 hours, hourly or in real-time, depending on the level of plan.

You can add up to five users on the cheapest plan, while the maximum plan allows for up to 99 users. It integrates with Slack and has a mobile app.

Free trial. $49/month.