Content Curation 101

Effective digital marketing requires that you share content online. That content can be created by you or by others. Content curation refers to effectively sharing content created by others to establish your expertise. The balance of original and shared content differs for each situation. For some, most of their content is original. For others, sharing […]

website optimization

Accessibility Online and Your Website

Does your website need to be accessible? Disabilities rights advocates say the answer is yes, but the actual requirements are less clear. Federal websites have had a mandate to make sites accessible for some time now. Most state and local government sites have complied as well. When I worked at Fairfax schools, making the websites […]

WordPress Best Practices

WordPress is a terrific content management system for most business websites. It’s easy to use even for non-technical people. I love to deliver sites to clients that use WordPress because I know it will be easy to use and will be updated with all the latest tools for years to come. Here are some best […]