Content Marketing Basics

Content marketing works. It is the path to establishing your subject matter expertise and positioning your brand and its products and services in the minds of your target audience. The main idea of content marketing is to build an audience and to distribute content to multiple online locations.

There’s lots of content out there, but following the right plan will help you achieve your goals. And, setting those goals is where you need to begin.

Establish Clear Goals

What is the goal behind your content marketing? The type of content you need to create depends on your goals and your audience.

Select Effective Channels

With your goals and audience in mind, pick the places where your content needs to be.  Then you need to develop your content in a way that is effective for those channels. Facebook content needs to be presented differently than Instagram, for example.

Create a Calendar

Create a plan for where to post and when. This lets you accomplish the daily, weekly and monthly tasks that will add up to impact your goal.

Assess Progress

Pay attention to what content gets engagement and what falls flat. Be willing to let go of what seemed like a great idea but isn’t catching the attention of your audience. In addition to these daily observations, take periodic assessments to determine impact and any larger patterns of impact.

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