WordPress is a terrific content management system for most business websites. It’s easy to use even for non-technical people. I love to deliver sites to clients that use WordPress because I know it will be easy to use and will be updated with all the latest tools for years to come.
Here are some best practices to follow with the underpinnings of you WordPress site.
Mind Your Permalinks
Permalinks are the URLs of each of your web pages. Once you’ve set them, you really shouldn’t change them. So, give a glance at the permalink BEFORE you publish a page or post.
If you change permalinks after content is published the URL will change. This means search engines may not find the content if they have already indexed the old permalink. Visitors coming to your site via search engines will end up on your site with an error message saying the post could not be found. You want to avoid that!
Keep Software Updated
WordPress, plugins and themes all need regular updates. These keep you safe from hacks and other security issues.
This can be as easy as a click in your dashboard, but proceed with caution! Always back up your site first, so you can restore it if something goes horribly wrong. Better yet, have this work done by a developer who is familiar with common pitfalls and how to avoid them.
Remove Unneeded Plugins
Sometimes you try something that you don’t want. Other times, plugins are no longer maintained and you need to use a new one. Don’t let old, unused plugins clutter up your dashboard.
Also evaluate carefully before you install a new plugin. The wrong choice can slow your website and, worse, make you vulnerable to hacks.
You may want to delete posts or pages because they no longer serve a purpose. That’s a good idea, but you need to proceed cautiously. Since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. You need to have a plugin that will replace the page with a 410 deleted content header so search engines know the page has been deleted.