People visit websites to connect with businesses. So, a Contact Us page is an essential element of every website. The right content on this page can improve both customer satisfaction and SEO.
The best practices list starts with having a contact page. This is a basic and critical way you engage with site visitors, signaling that what they want or need is as important as what you want to share.
Make sure it’s clear how they can get in touch. Don’t get fancy with the navigation label – call it “Contact” or “Contact Us.” Add the menu item to your main and/or footer navigation.
A contact page needs to offer more than a form. There will be people that don’t understand the form, who can’t work it from a small screen like a cell phone and/or are just naturally averse to submitting any information online.
Provide more contact options, like an email address, phone number or social media. Only list options that you want people to use and that you will commit to monitoring. Don’t ask people to tweet if you never monitor your account!
Keep the page current. Like all your other web pages, your contact page needs maintenance. Make sure your information is accurate at all times. If you have a form, periodically test it to make sure it still works.