Small businesses looking for new opportunities to broaden business presence and market to a wider pool of potential customers should consider Pinterest. The platform has 290+ million users, largely women aged 18-50.
Pinterest pitches itself as a “catalog of ideas”, as opposed to a social network, and is worthy of consideration if your goal is to sell products. Up to 90% of weekly pinners use the platform to make purchase decisions and 78% of pinners saying that they welcome content from brands.
Steps to Engage on Pinterest
- Create a business profile. Use your logo and your keyword-based master message.
- Post regularly to keep follower interest in your brand. Include links to helpful information.
- As with Instagram, using a consistent visual aesthetic in your posts will create a more appealing Pinterest page.
- Create boards that reflect your core offerings (and keywords!) to organize your pins.
Make Your Website Pinterest-Friendly
Most Pinterest users save and visit pins on mobile devices. Make sure your website is mobile-friendly so these users get a great experience. Also, add Pinterest save and follow tools to your website to make it easy for pinners to engage with you.