Do you use Instagram for your digital marketing? 2020 may be the year to do more on the platform. Instagram has more than a billion monthly active users.
The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. marketers used Instagram in 2016, more than 75% say they use it now.
Here are some Instagram marketing tips for your Instagram strategy.
Set Up an Instagram for Business Account
Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. For most marketers, a business account is the best choice.
If you need to create a business account here’s what to do:
- Download the Instagram app
- Open the app
- Create an account
To switch to a business account, go to your profile and tap the hamburger icon at the top right.
- Tap Settings, then Account
- Connect your account to your Facebook business page, if you have one
- Tap Done
Define Your Strategy
Before you start, decide what you want to accomplish on Instagram (your goal). Knowing your goal will help you decide what to do on the platform. Look to your digital marketing strategy and determine the best goal or goals that can be advanced with Instagram.
Keep these audience demographics in mind:
- The most active Instagrammers are between 18 and 29
- The US is the largest Instagram market
- More popular in urban areas
Optimize your Profile
Your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should follow you. Make sure the information you share here is completely consistent with your profiles at other online locations. Consistency is key to great visibility online.
Be sure to complete all fields for your profile, including website, category, contact info and call to action. G Adventures does a good job of making the most of all the fields the profile has to offer. Add quality images, preferably ones that match your images at other online locations.
Create Visual Content
Instagram is a visual medium. You don’t need professional photography, but your photos do need to be sharp, well-lit, well-composed, and in focus. The first impression here is a visual impression.
Along with those great images you need to say something your target audience cares about. Instagram captions can be up to 2,200 characters long, but only the first two lines of text appear in news feed without tapping more.
- Behind-the-scenes details
- Step by step help
- Common questions and answers
- Details about the team and customers
Be Visually Consistent
Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds. Maintain a consistent color scheme, look and feel.
Use Hashtags that Matter
A wall of every hashtag you can find doesn’t help. You can use up to 30 hashtags in an Instagram post. But, you don’t want to do that.
Use the hashtags that are most closely related to your brand and your content. Target to have 5-9 hashtags per post. More than that can look like hashtag stuffing, a spammy tactic that turns followers off.
Send AND Share
Posting quality content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on Instagram and you will miss the whole point of being on social media.
Respond to comments users post on your feed. Find accounts in your niche, follow them, and like and comment on their posts. Make yourself visible in a non-promotional way.