Working from Home

Guest post by Kerry Thomas, Owner, Conquer the Chaos, LLC

It sounds easy to roll out of bed and report to work in your pajamas. You don’t have to worry about a commute, interacting with other humans, packing a lunch, or any other daily tasks that interfere with your work.

However, when you are the only thing holding yourself accountable it’s harder to stay disciplined. Some of us work too much, forgetting to take care of ourselves and take necessary breaks. Others get distracted, watching TV or hanging out with family while shirking responsibilities.

Wherever you fall on that spectrum, here are 5 steps to establish a routine and avoid mental clutter while working from home.

Step 1: Mentally go to work

Although you aren’t reporting to a physical office, an important aspect of establishing a remote routine is putting yourself into an “office mindset.” If your living space is large enough, it’s great to have an office where you can shut the door and disconnect from your family/home life.

However, even if you are working on your laptop from your living room couch, you can still go through the process of getting yourself in the mindset to work. A good place to start is maintaining a morning routine. Do your workout, get fully dressed, eat breakfast, or other elements of your normal morning.

This separates you from the leisurely “day at home” and ensures that you begin your workday as productively as possible.

Step 2: Schedule your day

Remember: what gets scheduled gets done. While working from home it’s all too easy to take a break to walk the dog or run upstairs to start a load of laundry.

If you know you will have personal obligations during your workday, schedule them into your day as break time and fully disconnect from work during that time. That way your work and personal life won’t bleed into each other, and your breaks from work will still feel productive.

Step 3: But…Live life

Scheduling your day is important so that personal time doesn’t bleed into work time, but also so that work time doesn’t overtake your life. If you associate your entire house with your work life you will find it difficult to relax in your home.

During one of your scheduled breaks, leave your workspace and watch a video, write poetry, play with your pets, or anything that is a positive recreational activity and takes your mind off work. When you intentionally return to work you will be more productive.

Step 4: Connect with coworkers

An easy way to increase productivity and stay focused while at home is staying in touch with coworkers. You can still build meaningful relationships remotely. Try video calls, messaging apps, or even email exchanges.

It’s important to feel connected to your work and to remind yourself that you are a part of something bigger. These relationships with coworkers provide vital socialization as well, as we know it’s far too easy to sit at home in your pajamas and avoid social interaction.

If you work for yourself, find a friend who is knowledgeable about the business you’re doing and exchange ideas. Simply having someone to talk to about your work will help you feel more engaged.

Step 5: Be honest with yourself

Even if you create a routine, build a workspace at home, and take meaningful breaks throughout your workday, you still might experience the lazy day doldrums from time to time. The most important aspect of working from home is to be honest with yourself.

Are you getting everything accomplished? Are you keeping work and home life separate? Are you finding time to eat nourishing meals? Do you feel happy and healthy? Be honest with yourself and challenge yourself to build a successful environment.

Getting Good Information on COVID-19

Feeling overwhelmed as you try to stay on top of the best information related to COVID-19? You are not alone.

PRSA and the PRSA Health Academy put together this infographic to guide you on where and how to get information and stay informed. I hope this is helpful.

Stay on top of COVID-19 information

World Health Organization (WHO) 

Centers for Disease Control and Prevention (CDC) 

Other Resources

Fine Tune Your Facebook Ads

The reality for brands is that you have to include paid ads as part of your Facebook strategy. Without ads, brands get little or no exposure on the platform. Facebook has added tools to help marketers to fine tune the impact of their ads.

Facebook has expanded ad metrics to provide more granular ad performance data and help advertisers drive better response.

  • Quality ranking – How your ad’s perceived quality compares with ads competing for the same audience.
  • Engagement rate ranking – How your ad’s expected engagement rate compares with ads competing for the same audience.
  • Conversion rate ranking – How your ad’s expected conversion rate compares with ads that have the same optimization goal, and compete for the same audience.

If you’re looking to maximize your ads, Facebook offers a table of tips based on each measurement.

Here are more tips for creating the most effective Facebook ads.