Guest Post by Josh Wardini, Community Manager
SEO or search engine optimization is the process by which a business can optimize its website’s content to make it rank higher on search engines like Bing and Google. It goes without saying that most search engine traffic goes through Google (75%). Incorporating SEO practices can lead to the overall success of your website, helping you have the edge over your direct competitors.
In today’s competitive market, SEO has gained traction as one of the essential marketing strategies ever. It can increase your brand visibility, and provide you with free traffic from search engines, among many other things. Also, it improves the usability of the website, as well as the user experience.
Here are a couple of other advantages of incorporating SEO practices into your content marketing strategy.
SEO has proven to be more profitable than most other marketing methods one can employ. Still, do not set unrealistic expectations for yourself. That is because SEO might take six to twelve months and, in some cases, even more to show any results. If you have a dedicated budget that can only keep you going for only a few months, such a strategy is unlikely to yield any results. It is equivalent to throwing money out of the window. If 40% of revenue is generated from organic traffic, you can only imagine how much traffic you can drive to your website if you are diligent in optimizing your content.
On a long-term basis, it has been shown that it is a better investment than pay-per-click advertising (PPC). It brings in about 15 times more clicks than PPC campaigns. Also, it is approximately 5.66 times better than paid search. Although calculating ROI is not so straightforward, you can use analytics to set your short-term and long-term goals.
This is one of the biggest perks of SEO. It provides you with a lot of data you can use to evaluate your progress. The only drawback is that it might be a bit tricky to single out relevant information. However, you will quickly get the hang of it. You can utilize different tools that can help you collect data, such as Google Search Console. It gives you detailed information about your website’s performance and allows you to check indexability status.
Google Analytics is another important data analytics tool. It provides you with information about your audience, sources of your website’s traffic, and your website visitors’ behavior.
SEO has proven to be an essential part of any marketing campaign. It is therefore fitting that businesses, no matter how big or small, are incorporating it into their marketing strategies. Compared to other paid search marketing tactics, SEO is cheaper and more effective in the long run.
It attracts more customers to your website. It also provides insights into your leads and their behavior. Optimization of your websites’ content helps you understand your customer’s behavior and buying habits to help you improve user experience.