Market Your Business from Home

We’re all figuring out new ways to get our work done, including our business marketing. This is no time to stop getting your brand message out there. Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

First, stay on top of the latest guidance and news.

Your efforts need to be in sync with current events. Asking people to “stop by” when there is a stay at home order or marketing group events would fall flat and make you seem out of touch.

Make sure your messaging reflects an understanding of the current circumstances of your target audience. That varies widely now, from people heavily impacted by loss of income to people who need products and services delivered in different ways. No group photo will seem in touch right about now.

As always, you need to know your target audience and what matters to them. Your marketing needs to address their needs as well as factor in the latest information related to the pandemic.

Create creative space and time.

I have worked from home for many years. I have found that is is easier for some people than others. Here are tips I can offer for creating the time and space to market your business from home, as well as you other work.

  • Define work time and space. You can’t focus unless you do.
  • If there are other people in your house, let them in on the plan. Your kids and spouse want you to be happy, so just tell them how they can support you.
  • Set aside time for active work as well as research and planning. Getting tasks done is usually top priority, but you also need time to learn new things. Build that into your work plan.
  • Connect with resources. Use online meeting tools or pick up the phone. Working from home does not need to mean working alone.

Kerry Thomas recently offered more work from home advice here. NPR also offers more tips on how to work from home effectively.

Use new ways to meet your business marketing goals.

Getting people into your store isn’t going to work right now. Neither will visiting their offices in most cases. What can you offer curbside? Do Virtually? Now is the time to think of new ways to offer your products and services.

You need to market in new ways too. The good news is that there are many online tools, many are even free. Find the “right” tools to use based on your target audience. Your established email list may be the ideal or tapping into a community like a focused Facebook group or Quora topic. Figure out where you can reach your target and be there!

Online posts and email may feel instantaneous, but you still need to build in lead time. For example, you can’t announce your takeout sandwich special at 11 and expect orders to pour in. You probably want to announce it the day before to give everyone time to see your message.

This can be a great time to try new ways to market your business. Who knows, your new methods learned as you market your business from home may prove effective even without a pandemic!

 

Benefits of SEO to Businesses

Guest Post by Josh Wardini, Community Manager

SEO or search engine optimization is the process by which a business can optimize its website’s content to make it rank higher on search engines like Bing and Google. It goes without saying that most search engine traffic goes through Google (75%). Incorporating SEO practices can lead to the overall success of your website, helping you have the edge over your direct competitors.

In today’s competitive market, SEO has gained traction as one of the essential marketing strategies ever. It can increase your brand visibility, and provide you with free traffic from search engines, among many other things. Also, it improves the usability of the website, as well as the user experience.

Here are a couple of other advantages of incorporating SEO practices into your content marketing strategy.

Impressive ROI

SEO has proven to be more profitable than most other marketing methods one can employ. Still, do not set unrealistic expectations for yourself. That is because SEO might take six to twelve months and, in some cases, even more to show any results. If you have a dedicated budget that can only keep you going for only a few months, such a strategy is unlikely to yield any results. It is equivalent to throwing money out of the window. If 40% of revenue is generated from organic traffic, you can only imagine how much traffic you can drive to your website if you are diligent in optimizing your content.

On a long-term basis, it has been shown that it is a better investment than pay-per-click advertising (PPC). It brings in about 15 times more clicks than PPC campaigns. Also, it is approximately 5.66 times better than paid search. Although calculating ROI is not so straightforward, you can use analytics to set your short-term and long-term goals.

Quantifiability

This is one of the biggest perks of SEO. It provides you with a lot of data you can use to evaluate your progress. The only drawback is that it might be a bit tricky to single out relevant information. However, you will quickly get the hang of it. You can utilize different tools that can help you collect data, such as Google Search Console. It gives you detailed information about your website’s performance and allows you to check indexability status.

Google Analytics is another important data analytics tool. It provides you with information about your audience, sources of your website’s traffic, and your website visitors’ behavior.

Conclusion

SEO has proven to be an essential part of any marketing campaign. It is therefore fitting that businesses, no matter how big or small, are incorporating it into their marketing strategies. Compared to other paid search marketing tactics, SEO is cheaper and more effective in the long run.

It attracts more customers to your website. It also provides insights into your leads and their behavior. Optimization of your websites’ content helps you understand your customer’s behavior and buying habits to help you improve user experience.

Tips for Great Email Marketing Strategy

With storefronts shuttered, many of us need to use other means to stay connected with customers. Email is a great tool. Whether you have an established email marketing strategy or are just ramping up, here are six tips to have the most impact.