We’ve all been forced to do more of our business online. Have you looked at your sales process to make sure it is also optimized for online? Social selling can be effective. Here are a few concepts that are important to social selling. Add them into your sales funnel to maximize the effectiveness of your […]
I find there is no one tool that helps with all aspects of search engine optimization (SEO). Here I offer some SEO tools that I recommend. Keyword Research Keyword research is the foundation of SEO strategy. Different tools will provide you with different information, like the number of searches, related searches, and competitiveness. Best for […]
Guest Post by S.L. Hoffman Ask a group of digital marketers to provide a clear definition of content marketing is, and you’ll get various answers. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience […]
