Most brands spend time and effort engaging on social media. Does that also help the brand search engine optimization? Yes.
Google and other search engines know that people spend increasing amounts of time on social. They factor what happens on social into their algorithms.
Search Engines Look for the Most Relevant Results
If people are talking about you, online or offline, you’re relevant. That is what search engines are looking for. Search engines want to present users with the most relevant results. Having great content on your website and social media is a great way to gain attention.
If you’re sharing great content, people will share and like your content. Social media algorithms like content that other people like, so they help spread it further.
Social Helps You Be Found
Customers who have heard about your brand might look for you on social media. They expect reputable brands and businesses to be there. Make sure you have a presence on the social channels that your target audience most commonly uses.
You don’t have to use all channels equally. You can use your accounts to direct people to the best place to find your latest information. Platforms like Twitter and Facebook have the option to pin a tweet or post right at the top of your profile. In that post, explain how to reach you.
Optimize Your Social Media Accounts
Make sure all your social accounts represent you well. Use a high-quality logo and cover image. Fill out all the fields completely. Above all, be consistent. Use the same brand name across platforms, so people (and search engines) know it’s you.
Social Accounts Showing in Search Results
Social accounts can show up when people search for your brand name in search engines. For example, Google regularly shows an account’s latest tweets with other search results. The more space you claim in the top search results, the more you push down other results, increasing the chances of people clicking through.
Social Media and SEO
Just being on social media won’t impact your rankings. However, people engaging with your content in several places online will impact your SEO.