How to Use YouTube for Marketing

5 Easy Ways to Gain Social Media Followers

Brands use social media platforms to connect with their audience. So, you want to have as many of the right followers as possible.

You want to connect with people who will actively engage with your content, share it with their networks, and be customers. Here are 5 tactics to consider to grow your social media following.

Post Content Your Audience Cares About

Give both prospective and current fans a reason to follow you on multiple platforms. Don’t just share links, share your perspective. Create content that people won’t see elsewhere. Provide value and entice followers to stay tuned in.

Tailor your content for each channel’s users. Use Twitter to share latest news and real-time alerts and Facebook to tell longer stories about the people who are part of your brand. Use Instagram to share awesome images that illustrate who you are.

Respond to Your Community

When a follower takes time to comment or send you a question, respond. Quickly. Let them know they matter.

When you make your online community feel heard and acknowledged, they’re more likely to become engaged and serve as your most loyal social media ambassadors.

Include a Visual with Every Post

Include an eye-catching, colorful image or graphic with each post. The data shows that content with relevant images gets more views than content without images.

Video gets the most engagement on all social platforms, so use video if you can. Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention. There is also evidence that most platforms give higher visibility to videos that are not external links.

Change Your Page Photos

Keep your presence fresh and new by updating your profile photo and banner. Use them to showcase your latest developments and demonstrate that you are active.

Be Personable

The most successful brands on social media have establish a personality. They create content that make people smile and even laugh. (We all need to laugh!) Find a way to connect with your followers that injects some fun into the experience.

How to Make Email Marketing Work for Your Business

I’m seeing a trend with my clients. Those that use email as part of their digital marketing strategy have more success connecting with their target audience. Before and after COVID-19, these businesses build an active community of people.

Every business needs to have an active email marketing strategy. Here are the essentials.

Use an Email Marketing Tool

Don’t try to do your email marketing campaigns from a regular email account. You will be flagged as a possible spammer by either your email service provider or one or more of the servers that receive your messages – sooner or later. That will shut you down from sending any emails until you can find the server that has marked your account and get the block removed.

Anyone who has ever tried to negotiate automated phone systems knows you never want to get on the bad side of a machine. They are inflexible. Unless you do things their way, you rarely win.

Use an email marketing tool like MailChimp (my favorite), Constant Contact or Robly. These tools will make sure you don’t get sent to spammer jail. They take care of being nice to all those servers out their so your messages always get to the intended recipients.

Think Beyond Newsletter

When I talk to business owners about email marketing, most think of the email newsletter. They don’t want to write a monthly newsletter and I don’t blame them.

Today’s users don’t want your newsletter. They want relevant, timely information. They generally want an email that has one topic and one call to action.

Consider this content:

  • Your latest blog post
  • Sales or promotion
  • New product or service
  • Helpful tips or best practices
  • Changes in your business in terms of offerings, hours, locations, etc

Have an Email Marketing Strategy

Don’t just start sending emails. Have a strategy that aligns with your marketing goals and the other elements of your digital marketing. The strategy will help you keep your content on point and all of your online efforts aligned.

Be sure to consider:

  • How people will be added to the email list(s)
  • Branding and template for consistency
  • Editorial calendar that targets subscriber needs and interests as well as your goal
  • Data from emails sent that indicate what works (do more of that) and what doesn’t (don’t do that)

Define Your Voice

Email is a 1-1 communication. You may send 100 or more messages at a time, but each one goes to one person and lands in one inbox. Make sure you provide content that leverages the 1-1 connection you are making.

The best email marketers are able to define a tone and voice and keep it consistent across messages. Users are able to “get to know” the business and, as a result, develop a sense of connection.