Build a Pod to Increase LinkedIn Impact

I have used LinkedIn for years to stay connected with professional contacts. Today, it is an important way for me to market Kurtz Digital Strategy to people who know me as well as professionals who need digital marketing services.

When I was asked if I would participate in a LinkedIn pod, I was happy to give it a try. The results have been amazing, with my posts and articles reaching far more people than ever before.

What’s a LinkedIn Pod?

A pod is a collection of people who agree to comment and engage with each others’ content. My pod was created by someone who wanted to build a community of female business owners.

Here’s how it works:

  • When anyone in the pod posts to LinkedIn, the link is shared on a group message.
  • I look at the content and post a comment.

This takes time, as I need to read content from diverse professionals and understand enough to post a meaningful comment. I have learned a few things in the process!
I was feeling somewhat grumpy about the amount of time this was taking, so I took a closer look at whether the time spent was doing anything for me. The answer is a resounding yes!

Real Results

My LinkedIn posts have gone from roughly 5 views to more than 200. I now get comments, typically several per post. These results include pod members as well as people outside of the pod.

Article views are less impacted. I still only earn a handful of those on each article.

A surprising result is that views of my profile are way up. I am getting about 75 a week, up from less than 5 per week previously.

Andrea Gepner, Chief Financial Officer at Accountable CFO and member of my pod, is also seeing results. “The value to me is increased engagement across LinkedIn and increased visibility to potential clients. Also has increased my relationships with current connections. And gave me a whole new group to speak to.”

Case in Point

Maggy Sterner, Brand & Business Coach, is also a member of my pod. She wanted to be more active on LinkedIn but didn’t “want the feeling of just tossing messages in bottles into the ocean.” Like many of us, the tried that and just didn’t feel like it worked.

The pod works for her, too. “With my pod, I feel connected to a real audience of real people who respond thoughtfully to what I write. It encourages me to write more to my virtual pen pals!”

Maggy got some unexpected results. “I feel so much more creative about what I’m posting, I’m posting more, and I have a new community of people – that’s huge in this time of physical isolation.”

What a Pod Can Do

A few months into this effort, I find that participating in a pod takes time but yields tangible results. If LinkedIn is a core social media channel in your digital marketing strategy, it is worthy of consideration.

In Maggy’s words, “We’re always taking about engagement as a goal for social media marketing and this pod makes it easy to write, I have more ideas, and I feel genuinely, authentically engaged with people in a way I’ve not experienced before.”

Maggy and I both routinely advise our small business clients to be real and authentic with their online messages. The pod approach is a great way to do just that.

Topline Digital Trends

Here’s some of the latest data on digital use worldwide, compiled by the folks at TNW.

  • More than 3.8 billion people, more than half of the world’s total population, use social media
  • Globally, more than 5.19 billion people use mobile phones
  • The average internet user now spends 6 hours and 43 minutes online each day, with more than one-third of that time spent using social media.
  • Mobile phones now account for more than half of all the time we spend online. Roughly 53% of all web page requests now come from mobile phones, but computers still account for 44 percent of the total.
  • Apps account for 10 out of every 11 minutes spent using mobile devices.
  • Across mobile devices and computers, we now spend an average of 2 hours and 24 minutes per person, per day using social media.
  • Facebook is still the top social channel with 2.5 billion monthly active users.
  • TikTok has 800 million monthly active users, with more than 60 percent in China.
  • 43% of the world’s internet users between aged 16-64 use voice search and voice command.
  • 64% of internet users care about privacy – how companies use their data.
  • More than 4 in 5 internet users aged 16-64 around the world play video games every month.
  • 90% of internet users aged 16 to 64 watch online videos each month.
  • 75% of the world’s internet users aged 16 to 64 make purchases online each month, and consumers are more likely to purchase through a mobile device than through a laptop.

Of course, all of this data predates the changes COVID-19 have brought to the world. The data does give interesting insights into behaviors that is worthy of consideration in your approach to digital marketing.

Creating Office Space that Supports You

Guest Post by Amy Newton, Arranging Harmony

Whether you go in to an office or work from home, you want to ensure that your office space is supporting you. This can be achieved through a little re-arranging and a few other modifications.

Claim Your Space

If you work from home, do you have actual office space? By this I mean not having everything crammed at the end of your dining room table to be moved at dinner time. Have a dedicated space where your computer, files, and other office items can stay.

If you have an office space, does it function solely as your office, or is it also a laundry room, storage room, or guest room? Space can sometimes be limited, but try to carve out an area that is solely for focusing on and completing your work.

Furniture Position

The best position for your desk is to have a solid wall behind you when seated and to be able to clearly see the door to the room. You don’t want to be directly in line with the door, but you need to be able to see the door and who is entering the room.

Clear Your Space

It can be tough to keep your desk and area clear especially if you are moving quickly from project to project — or working on multiple projects at once. Take the time, though, even it is 15 minutes at the end of each day to clear the clutter, file, and get organized. Not only will this help you with the organization of your project files, but also space equals opportunity.

About the Author

Amy Newton is a Feng Shui consultant and owner of Arranging Harmony, LLC, in Loudoun County, Virginia. Arranging Harmony, LLC, provides Feng Shui consultations for homes and businesses.