The pandemic requires us to look at the world differently

How To Connect With People During A Pandemic

Guest Post By Cynthia Battino, BHSP, Transformational Healing Life Coach, Energy Worker, Happiness Expert, Certified Vistage Speaker and Host of Sterling Women How has connecting changed due to COVID-19? A LOT! Right? Many of us were doing some virtual work, selling some of our products online, but many of us were stuck in face to […]

LinjedIn as a digital marketing tool

LinkedIn Ads Worth Consideration

If you are a business-to-business company, consider LinkedIn ads in your marketing mix. LinkedIn is the most successful platform for capturing quality leads for B2B businesses. LinkedIn ads are more expensive than Facebook and Twitter ads, but they are more successful in generating B2B leads. 26% of B2B decision makers use LinkedIn. Companies that engage […]

Email marketing

Research Shows Emojis Don’t Help Email Opens

Nielsen Norman Group recently did some research about those emoji that are increasingly part of the clutter in all our inboxes. I was surprised to find that the research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened. They looked at the negative […]