Infographics help you tell a story in a visual way. Online, the visual appeal combined with minimal text can attract more attention than text-heavy approaches.
Creating an infographic takes time. You need to research your message and the points you want to share. And, you need a compelling visual way to present that data.
It can be discouraging to spend hours working on an infographic that get’s no engagement. It is important to have a clear message that engages with your target audience.
Here are some ideas to help you to develop infographics that gain attention.
Solve a problem.
Put yourself in the shoes of your target customer or audience. Then, speak to a problem they need solved. Answer a question that you are uniquely qualified to answer for them.
Be sure that the data and the information you include provides value and positions you as a thought leader in your industry.
Provide a unique point of view.
Share your unique insight and perspective to stand out. This is a great way to position you and your company as subject matter experts to listen to.
Creating content that challenges the status quo can feel risky and will often generate controversy and debate. But these types of pieces tend to get the conversation going and truly differentiate you from others.
Every industry has a knowledge base that is commonly understood. At least we often think so. Often, we toss around words, phrases and references that aren’t as understood as we assume. This makes for great infographic material.
Explain something that is often glossed over. Explain the origin, the data behind it, and anecdote that illustrates. Offer insight that others aren’t providing.
Interpret data with a filtered lens.
When surveys and research are done, the data interpretation is often very general. Provide value to your audience by interpreting the data more narrowly, focusing on the parameters that matter most to them. Your take may vary quite a bit from more global analyses of the data collected.
Bring related content together.
Your industry and your specific client make a unique combination. Creating infographics that bring separate items together to create context and meaning can illustrate that point. Bring data and information together to tell a story that you are best able to tell.