Research Shows Emojis Don’t Help Email Opens

Nielsen Norman Group recently did some research about those emoji that are increasingly part of the clutter in all our inboxes. I was surprised to find that the research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.

They looked at the negative sentiment elicited by an email, defined as the difference between the average number of negative words and the average number of positive words that participants associated with that email.

In general, people selected more positive reaction words and fewer negative reaction words for the emails without emojis compared to those that had emojis. They found that adding an emoji to an email subject line increases the negative sentiment towards that email by 26%.

Overall, key findings were:

  • Emoji emails were perceived more negatively than no-emoji emails.
  • Emoji emails were seen as less valuable than no-emoji ones, but there was no difference in participants’ perception of trustworthiness for these 2 email types.
  • Emojis attracted attention in a balanced inbox containing both emoji and no-emoji subject lines. On average, emails with emoji subject lines were considered for opening more often than different emails without emoji subject lines.
  • Emojis made people more likely to say they would open that email for its visual qualities rather than for its meaning ones.

To gauge how these findings impact your email marketing, see the complete research results.

Your Quick Guide to Winning Blog Posts

Guest Post by Josh Wardini, Editorial Contributor and Community Manager at TechPriceCrunch

According to Tech Price Crunch, there are more than 600 million blogs globally. Competing in such a saturated market is difficult, but not impossible.

In this post, we’ll look at quick tips to get you started.

Understand What Your Audience Wants

When you decide to create a post, you may spend some time thinking about what your topic will be. That’s mistake number one. Instead, shift your thinking to what your readers might want you to cover.

What issues are they dealing with? What concerns have they raised? Are there pain points that your content may help them solve.

Starting each post with a reader-centric mindset allows you to create useful content. It sets you up as an expert resource for your visitors.

Choose the Right Form of Content

Writing out a quick blog post is simple enough. If you’ve got 15 minutes to spare, you can quickly type out a 300- or 400-words. That’s a worthy goal, as long as it’s what your visitors want.

An audience of young executives with little time to spare will love the quick bites of information. Readers with more time on their hands might prefer something with a bit more depth to it. Also, consider changing up the content between short-form, long-form, and video.

Create Stellar Content

The golden rule for standing out is to create content that stands out. Your content must be flawless to impress visitors. Make sure that written articles are:

  • Well-written
  • Adequately spaced out so as not to look cluttered
  • Interesting
  • Relevant to your target audience

If you’re using video content, make sure that it’s of good quality.

Final Notes

Create content that you’re proud to put your name to. Search engines are no longer fooled by key-word stuffed mediocre work. The algorithms look for signs that your content is useful to audiences. The best way to convince search engines is to provide valuable content for your visitors.

About the Author

Josh Wardini, is the Editorial Contributor and Community Manager at TechPriceCrunch. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

What Google’s Page Experience Rank Means for Your Website

Google has announced a new ranking factor for 2021 – page experience. The reflects an ever greater emphasis on user experience as a website quality factor.

Google has developed a new set of metrics called the Web Vitals to measure Page Experience. There are three core metrics: Largest Contentful Paint, First Input Delay and Cumulative Layout Shift. These represent performance, responsiveness and visual stability — the three pillars of Google’s page experience update.

Google Web Vitals Defined

Google now identifies three core web vitals. They define three pillars of page experience.

  • Loading performance (how fast does stuff appear on screen?)
  • Responsiveness (how fast does the page react to user input?)
  • Visual stability (does stuff move around on screen while loading?)

To measure page experience, Google chose three corresponding metrics:

  • Largest Contentful Paint (LCP): A measure of how long it takes for the largest piece of content to appear on the screen.
  • First Input Delay (FID): How long it takes for the site to react to the first interaction by a user.
  • Cumulative Layout Shift (CLS):Measures the visual stability of your site. In other words, does stuff move around on screen while it is loading.

The core web vitals are factored with other metrics to determine your Google page rank.

LCP: Largest Contentful Paint

Largest Contentful Paint measures the point at which the largest content element appears on the screen. It doesn’t measure the time it takes for your page to fully load, but it simply looks at when the most important part loads.

By getting your largest or most significant content element to load quicker, your site can appear much faster.

According to Google, you should aim for the LCP to happen within the first 2.5 seconds of the page loading. Everything over 4 seconds is considered poor.

FID: First Input Delay

The First Input Delay measures the time it takes for the browser to respond to the first interaction by the user. The faster the browser reacts, the better.

Google ranks highly when FID is less than 100ms. Anything between 100ms and 300ms needs improvement.

JavaScript is often the culprit of bad grades. If you work on improving your JavaScript code and the handling of it, you will improve your page experience scores.

CLS: Cumulative Layout Shift

Cumulative Layout Shift determines how often elements jump around while loading and by how much. These layout shifts happen a lot with ads.

The Cumulative Layout Shift compares frames to determine the movement of elements. It takes all the points at which layout shifts happen and calculates the severity of those movements. Google considers anything below 0.1 good, while anything from 0.1 to 0.25 needs work.

Tools to measure Web Vitals