4 Top Strategies for LinkedIn Company Pages

LinkedIn company pages are a free tool to draw attention to your business. You need to work to attract attention to your page.

Company pages are a must have for all organizations, especially business-to-business organizations and anyone looking to attract employees. Anyone looking to verify what your business is all about is likely to use LinkedIn as a source.

As with other social platforms, you need to make some effort to draw attention to your page. Here are the fundamentals:

  1. Make sure your page is accurate and complete. Fields and options are added all the time. Check your page periodically to make sure you are taking advantage of the latest.
  2. Invite your personal connections to follow your page. LinkedIn has a built-in tool to make that easy. On a related note, be sure to connect to all of your clients on LinkedIn. Quickly grow followers by asking customers, prospects, and stakeholders in your first-degree personal network to follow your Page.
  3. Ask employees to connect your page to their LinkedIn profile work experience. Then, every time a connection request is sent to one of your employees, the requestor will be prompted to follow your Page.
  4. Use and follow hashtags. Generate awareness among new audiences by clicking into your page’s community hashtags and engaging in the feed.

Ban These Words from Your Messaging

know your keywordsWords matter. Avoid lazy words and phrases to make sure the messages you write have the best impact.

Avoid Words that Reduce Impact

Since words are permanent, many people add qualifiers to their messages that take away from the impact of what they write. Ban these words to make sure your writing has impact:

  • Think
  • Just
  • Guess
  • Very
  • Try

Next time you draft a message to post online or send an email, scan for these words. Look for opportunities to remove or replace them. You will likely find that your message becomes more focused and clear without them.

Stay Away from Meaningless Phrases

We often clutter our writing with meaningless phrases that don’t add any meaning. Strip these from your messaging too.

Some examples:

  • The bottom line is…
  • At the end of the day…
  • To make a long story short…
  • What I mean to say is…
  • With all due respect…
  • At this time…

 

Blogging for SEO

Write for search engine visibilityA blog is a great way to keep your site fresh for search engines. New content means your site is active and relevant.

As you add to your blog, here is a checklist of items to follow to make sure you get maximum SEO benefit from every new post.

Step 1. Pick and use a keyword. 

Every blog post should focus on a keyword that is important to your brand and to your audience.  Before you start to write, know the keyword you want to focus on as well as related keywords that make sense to include.

Step 2. Have a goal for the post.

What do you want the reader to takeaway from the post? What action do you want them to take? Your post should be meaningful and interesting to your target audience.

Step 3. Write something interesting!

Make sure your post speaks to your audience and tells them something they want to know. If you have related content or there is great supporting content at other sites, link them. The goal is to develop content that adds to what is already out there.

Step 4. Add structure.

Make sure your post starts with an H1 heading, and that it includes subheads that use H2 and lower. Subheads that are at the same level should use the same tag.

Text that can be presented as bullets should be formatted that way to aid comprehension and scannability.

Break up any long paragraphs into shorter chunks. Keep sentences short.

Step 5. Add SEO elements.

  • Include alt text for all images
  • Optimize the meta title with your keyword
  • Write a meta description that uses your keyword and appeals to the reader

Step 6. Publish and share.

Publish your post and then share it everywhere you connect with your audience online. Use social media and consider an email blast. Use all the ways you have to reach your target audience to let them know about the great content you just created.

 

The blog post checklist in short

In this article, I’ve talked you through the blog post checklist to optimize your post for the search engines. First of all, every blog post should start by executing keyword research. Secondly, make sure you take the time to prepare your blog post carefully. And after you have written the post, use Yoast SEO to check the readability and SEO of your content.

This brings you to the last step in this checklist: publishing your awesome blog post and sharing it with your audience right away. Which brings me to my final step in this article: wishing you lots of luck with your writing!