LinkedIn company pages are a free tool to draw attention to your business. You need to work to attract attention to your page.
Company pages are a must have for all organizations, especially business-to-business organizations and anyone looking to attract employees. Anyone looking to verify what your business is all about is likely to use LinkedIn as a source.
As with other social platforms, you need to make some effort to draw attention to your page. Here are the fundamentals:
- Make sure your page is accurate and complete. Fields and options are added all the time. Check your page periodically to make sure you are taking advantage of the latest.
- Invite your personal connections to follow your page. LinkedIn has a built-in tool to make that easy. On a related note, be sure to connect to all of your clients on LinkedIn. Quickly grow followers by asking customers, prospects, and stakeholders in your first-degree personal network to follow your Page.
- Ask employees to connect your page to their LinkedIn profile work experience. Then, every time a connection request is sent to one of your employees, the requestor will be prompted to follow your Page.
- Use and follow hashtags. Generate awareness among new audiences by clicking into your page’s community hashtags and engaging in the feed.