4 Top Strategies for LinkedIn Company Pages

LinkedIn company pages are a free tool to draw attention to your business. You need to work to attract attention to your page.

Company pages are a must have for all organizations, especially business-to-business organizations and anyone looking to attract employees. Anyone looking to verify what your business is all about is likely to use LinkedIn as a source.

As with other social platforms, you need to make some effort to draw attention to your page. Here are the fundamentals:

  1. Make sure your page is accurate and complete. Fields and options are added all the time. Check your page periodically to make sure you are taking advantage of the latest.
  2. Invite your personal connections to follow your page. LinkedIn has a built-in tool to make that easy. On a related note, be sure to connect to all of your clients on LinkedIn. Quickly grow followers by asking customers, prospects, and stakeholders in your first-degree personal network to follow your Page.
  3. Ask employees to connect your page to their LinkedIn profile work experience. Then, every time a connection request is sent to one of your employees, the requestor will be prompted to follow your Page.
  4. Use and follow hashtags. Generate awareness among new audiences by clicking into your page’s community hashtags and engaging in the feed.