3 Tips to Boost Your Brand Reputation

When people see your brand – your logo, content you have posted, your website, etc. – you want them to have a positive reaction. You want them to be open to what you have to say and to trust that you have their best interests in mind.

Boost Your Brand Reputation

Here are three great ways to manage a positive brand reputation.

Show your value. Show the value you bring to your clients and customers. Provide case studies and testimonials. Ask clients to leave reviews for you at relevant online sites.

Engage. Put the bullhorn aside and take time to listen to what your audience is saying and engage with what matters to them. Create conversations that matter.

Provide service. Not everything will go smoothly. Be sure you are accessible when your clients have a need or concern. Make your email and phone number readily available and make sure both are monitored regularly. Messages that get no response are not going to help your reputation. Consider an online chat feature and other best practices in your industry.

Listen and Learn

One of the best resources to build your reputation online is to listen to what others are doing.

  • How are competitors managing their online reputations? Learn from their mistakes, and capitalize on their wins.
  • What does your community care about? Watch their posts and comments for insight into what matters most right now. Rather than ignore everything that isn’t central to your needs, be sensitive to their interests.

Social Media Marketing, Emphasis on the Social

Social media has an important role to play for every business. During COVID shutdowns more than ever we saw that social media serves a window on the world. It is an important place that we connect as people, even when we can’t connect in person.

Your marketing needs to honor and elevate this need for connectedness. Our brands need to be social. We need to connect with people as people, not just revenue sources.

How to Market on Social Media

Build relationships. Use social media to connect, build relationships and communicate. Ask your network how they are doing. Ask for their thoughts and ideas. Acknowledge the world beyond your brand and the stresses as well as the celebrations we have in common.

Be empathetic. Show that you care about things beyond what is immediately important to your brand. Share a funny meme, just because. React to what your network posts. Create moments of community.

Be transparent. Don’t try to hide your motivations. When you are looking to sell, be honest that is what you are doing. When you are promoting something because it benefits you, be open about that too. Your honesty is integral to your relationship building online.

Plan for Success

With the principles of relationship marketing in mind, create your social media marketing plan. Don’t think you will remember all these important elements. Don’t leave your success to chance.

Develop a written plan to guide you day to day, week to week. A plan ensures that you implement all your good ideas using best practices. It defines your goal and how you will measure progress.

How to Write a Bio That Makes People Say, “OMG tell me more!”

Guest Post by Maggy Sterner, Brand & Business Coach

Here’s the scenario: You’ve been invited to deliver a talk or workshop. The organizers ask you to provide a short bio to include with a head shot.

But all you have is a long-ass bio that tells your life story using jargon and too many words.

This is not what event organizers want.

The people who need this information don’t have time to edit your novella into a compact, coherent statement. They’ve got an event to deliver.

As a frame of reference: The whole Gettysburg address was 272 words and President Abraham Lincoln spoke for less than two minutes.

More words don’t automatically deliver more impact.

Be interesting not boring

We’ve all seen the “bios” that make our brains congeal. They make no sense.

They’re filled with acronyms, jargon, academic degrees, and fancy words that don’t tell us anything.

It’s easy to write grammatically correct, perfectly punctuated words, but a great bio has all that, it delivers the right information about why you’re qualified to talk on your topic, AND it’s easy to understand.

A killer bio has these qualities:

  • It’s intriguing. It tells them enough and leaves the reader wanting to know more about you.
  • It’s short AF. It holds the essential information about you and not a drop more.
  • It’s written in simple, declarative sentences. Einstein said, “If you can’t explain what you do to a six-year-old, you don’t understand it.” Anyone who reads your bio should be able to get it. Even your mother.

The right drops of information, in the right order

Here’s the “formula” I use with my clients when I help them craft a bio that communicates their expertise in a way that allows their brand to shine.

  1. Maggy Sterner is a branding & business coach.  One sentence. My name and what I do. That’s it.
  2. She helps small businesses and entrepreneurs … ” Put your target audience here. Just say it. 
  3. … focus their niche, craft a clear, powerful brand message, and say with confidence to attract their perfect clients.” That’s what I do. It’s the result my target audience hires me to do for them. Notice the action verbs.

You could stop there, depending on how many words you’ve been asked to write, and nobody would complain. What I wrote is 31 words.

Practice writing a short, sweet, succinct bio and let me know how it goes.

About the Author

Maggy Sterner is a brand and business coach, keynote speaker, and brand workshop facilitator. She helps small business owners and entrepreneurs focus their niche, find words to describe it, and craft brand marketing messages that attract clients.
Find out more about her here.