How to Create a Website Users Will Love

There’s a lot that goes into building a good website. It takes more than picking a design and adding content. You need to focus on who you want to reach and what you want to accomplish to get it right.

Want to create a website users will love? Consider these elements.

Set a Goal that Focuses on User Needs

Why should anyone come to your site and do business with you? You need to have a goal for your website and you need to understand your audience.

Know your audience. Uncover everything about them.

Your website content has to align with what people want and need. Understand all the different ways of how people can end up on your pages and tailor your content to answer their questions.

Get the Tech Right

Most people find website content via search engines, so showing up there is important to your success. Your website needs to be easily crawlable by search engines and follow technical requirements. Using a well-regarded content management system like WordPress and a reputable site host will ensure your site meets most technical requirements.

You need to have your security in order. A hacked site isn’t getting you anywhere! And a hacked site is easier to prevent than it is to fix. Use up-to-date software, have your SSL in place, and use strong passwords.

Provide a Visually Interesting Site

The design of your website needs to help fulfill the goals you set. Your message should come across loud and clear. The design should be on-brand and well thought out. But more importantly, your site should be clear and easy to use for everyone.

Take time to set up a great experience for site visitors so they will enjoy the experience and come back. Fast page loads, readable text, pleasing colors and ease of use on all screen sizes are all important factors.

Offer Content that Users Want

Create a website your audience will love by being centered on their needs, not company-centered. Good content helps your users get the information, products and services they need. Your content should be clear and easy to understand by using the language of your customer and presenting things in ways they understand. Leave out the corporate speak and don’t structure things according to your internal organization.

5 Places for Content Inspiration

A blog is a great way to share your thought leadership and provide fresh content for online marketing. But writing blog posts can be a chore! If you are looking for some content ideas, this post is for you.

Get Content Ideas from Blog and Social Media Comments

When I am running short on ideas, I take a deep dive into my recent content posted at this blog and on social media. I look for likes, shares, and comments as a hint that the topic was of interest to my target audience. Comments are gold – they are rare, but they almost always tell me what’s top of mind and important to readers.

Ask Google

I’m a long-term fan of Google Alerts. I set up alerts for keywords and let Google email the latest relevant content. Couldn’t be easier.

When I know what basic topic I want to cover, I start with a Google search. The best intel comes before I hit enter.

Google will offer suggestions on what to search for as I type. These are based on actual searches people have completed recently. Not only do I get links to places where I can research, I get topics that are currently of interest to real people.

Google also offers common questions related to the topic and related searches. Lots of options from one search!

Learn and Share

I get a lot of content ideas from professional development events. Some ideas come just by scanning the topics being offered.

Once a week, I try to participate in a webinar. This gives me a deeper dive into a topic that can turn into great content.

Conferences are a larger investment of time and money, but can be very inspirational. I am always sure to keep the program from a conference. The topics give me ideas for posts and also ideas for people I can tap as guest bloggers.

5 Quick Topic Ideas for Business Bloggers

  1. Tap into the news of the day. What is in the news today related to your industry or topic. Use a Google search to see the latest headlines. Write about your take.
  2. Get inspired by questions. What was the last question you were asked by a client, prospect or peer? Chances are more people have the same question. Answer it in a post.
  3. Revisit the basics. Cover your products and services. Don’t assume your readers know or remember.
  4. Invite a guest blogger. Ask someone who is influential in your industry to share their take on a current topic.
  5. Share a client success story. Tell a story about how you have served a client and the benefits to both organizations.

Bonus tip: Look at this calendar of remembrances and holidays for more great content ideas!

Why You’re Not Getting Results on Social Media

Social media marketing is a cost-effective way to reach a target audience. Yet small businesses often tell me they are not getting results on social media.

I help clients work through this type of frustration all the time. Here are some common reasons businesses don’t see the results they want on social media.

No Social Media Strategy

As a default, I like to work off of a strategy. But I am learning that the majority of people see that word as a negative. Jumping right into doing things on social media may seem like a great way to avoid the perceived pain of planning, but doing so sets you up for even more frustration.

Activity without an underlying plan has a slim chance of helping you achieve your goals. You need to take the time to define your goals and research the specific ways to use social media to move toward that goal.

No one has unlimited time. You need to make sure every second you spend on social media is moving you toward the goal you want to achieve.

Squirrel!

Social media platforms crop up and add features all the time. It is easy to get distracted by the latest option and lose focus on what you want to achieve. Yes, Clubhouse is growing in use, but is it a tool that moves you toward your goal?

Your strategy needs to be an evolving document that takes advantage of new tools that are a fit. It also needs to morph as you learn what resonates and what falls flat with your audience. The fast paced nature of social media means that you can waste less time doing things that don’t work.

Be Real About Your Time

I recently showed a client how to post to her new blog. I suggested that she post once a month, based on my knowledge of her goals and her time available to blog. She wanted to do more and committed to posting once a month. It’s been two months now, and there have been no posts.

Be real with yourself about the time and resources that you have to commit to social media. It is better to do what you can than to over commit. That just sets you up for a sense of failure and could really disenfranchise your target audience.

Another client spent his whole marketing budget on social media efforts in the first 3 months of the year. With social media, the effort is over the long-term. Short bursts are not effective. You are better off pacing your resources in a way that will allow you to sustain a level of effort over time.

Putting It Off

If you are like most small business owners, you probably really don’t know where you stand on social. You are afraid to ask about what’s not working or look into a strategy because you just can’t add one more thing to your plate.

I hear you! If you are not getting results on social media, I offer a 60 day online presence boot camp. In a short period of time, we’ll dig into what you are doing and come away with a plan that you can work with moving forward. None of us has time to spend on anything that’s not getting results. Let’s turn that around for your business.