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Research Shows COVID Impacts on Buying

Numerator has been providing continued analysis on consumer behavior and sentiment during the pandemic by conducting ongoing surveys of shoppers. As COVID-19 cases are rising across the country, shopping behaviors are changing. More than half of consumers are eating and drinking at home more frequently (56%) People are going out to restaurants and bars less […]


What Exactly is Branding?

Guest Post by Julie Young, Young Design People can get confused about the term “branding”. A brand is just another term for identity in the marketplace. For companies, it’s corporate branding – the things that convey your company’s personality and that set it apart from the competition. Designers and marketers create the basics of a […]