Engagement has been the buzzword of social media marketing for some time. Getting your target audience involved with your brand is a worthy goal, but understanding how people engage is an important reality. According to Hootsuite research, the average Facebook user only shared one post in the last 30 days. In fact, the number of […]
Numerator has been providing continued analysis on consumer behavior and sentiment during the pandemic by conducting ongoing surveys of shoppers. As COVID-19 cases are rising across the country, shopping behaviors are changing. More than half of consumers are eating and drinking at home more frequently (56%) People are going out to restaurants and bars less […]
Guest Post by Julie Young, Young Design People can get confused about the term “branding”. A brand is just another term for identity in the marketplace. For companies, it’s corporate branding – the things that convey your company’s personality and that set it apart from the competition. Designers and marketers create the basics of a […]
