Facebook has 1.7 billion followers and continues to grow. It offers every business access to a huge audience. To connect with people there, you need a business page. You also need to use the tools provided.
Here’s a look at how to market your services on Facebook.
Create your page.
You need to set up a personal account to create a business page. You don’t have to use the personal account, but you can’t skip over that and create a business page without one.
When you create your page:
- Name the page with the EXACT name of your business
- Use your current logo as the profile picture
- Use an image that is branded to your business or related to your business as the cover image
- Complete all the relevant fields
- Make sure you enable a way for people to contact you
Attract people to your page.
Let people know about your page as a way to connect with your business. Add a link to your website and your email signature.
If you actively use your personal Facebook page, post there and invite people to visit and like your page. Facebook lets you invite personal connections to like your page with just a click.
Make your page valuable to your audience.
Keep your page active with information that your audience wants and needs. You want to create an ongoing connection, so you need to give them a reason to come back again and again.
Post your latest news and information regularly. Make sure your Facebook visitors get all the latest about your business and what you offer.
Consider using the Facebook Live option. You can have a live event right on your Facebook page!
Use the Events option to share your events on and off of Facebook. Events posted to Facebook are shared beyond your followers. Facebook matches events with interests of users to help them find new things they may be interested in.
Be sure to reply to any comments your posts may get. Also monitor to see if you get any direct messages to your page. Anyone who takes the time to reach out to you should get a response.
Budget for paid ads.
No matter how many followers you gain, Facebook won’t share your information very widely for free. To be visible you need to pay for boosts and/or ads.
Once you get your page created and are actively posting, start using paid features to attract interest. Boosting a post is the easiest paid option. You simply click “Boost Post”, select your audience parameters and budget.
There are other ad options to attract new page likes, drive visits to your website and more. You can explore the Ad Center area of your page to see the options and evaluate which will help you reach your goals.