Prepare for Ongoing Investment in Your Website

Guest Post by Natalie Rose, NOVA Web Group

A website is not meant to be built to last. That may surprise you coming from me. I create terrific, well-built sites, but even the best websites don’t last forever. They just don’t.

Your website is an investment, not a one-off purchase. It is not “one and done”, and needs to continuously evolve. To stay relevant, a website requires routine maintenance and more. There has to be a plan to keep things fresh and vital.

Software and Code Must Be Maintained

Just about every website uses third-party software. This includes a CMS, like WordPress, and plugins that add functionality. Sometimes, there is custom code as well.

Software and coding all need to be regularly updated. Coding standards evolve. The requirements for best practices and user expectations do too.

Your Business Changes

Websites are created to address current and anticipated business needs. But, our ability to predict the future is usually limited at best. Who could have predicted the changes COVID would bring!

Your website needs regular evaluation to make sure it is keeping up with your business. You don’t want your website to ever be out of sync with what is making your business grow today.

The Web Is Evolving Still

You already know that technology evolves at break-neck speed. How often do you need to replace your cell phone, update your laptop software and hardware? The changes just don’t stop.

Websites aren’t different. WordPress changes, plugins change, and new options come online all the time.

User needs and expectations change right along with technology. Your website needs to adapt!

Get Expert Help

The work is far from done when you launch your site. You need to keep on top of how web opportunities are changing so that you can keep you on top of what matters most to your success. That means standard maintenance as well as larger improvements.

The best way to make your site last is to hire a professional web developer to pay attention to these needs for you. Your site won’t last forever, but a developer partner can help you never be left behind!

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