Content Inspiration

Running out of ideas for online content? Here are some sources of content inspiration.

Poll Your Audience

Whether you do a formal poll to ask for ideas or just ask questions, your audience is a great source of content ideas. What do they want to know? What do they need? You can’t go wrong if your content focuses on things your audience cares about.

Check Google Data – Analytics and Search Console

Google Analytics and Google Search Console are not just about metrics. They show you what people care about and what they are searching for.

Write content related to your most popular content. Be sure to link the content together to give your readers all the information you offer.

Google Search Console data shows you the search queries people use that your site ranks on. These are all content ideas.

Do Keyword Research

Tale a look at your keywords, or do a new search to get a fresh list. All of your keywords are great content topics.

Try an Idea Generator

There are several free online tools that give you content ideas. Give one or more of them a whirl and see if they offer any inspiration.

Tap Into Holidays and Special Days

Days Of The Year collects all the funny, bizarre and nice holidays the world has. These can be great inspiration. Even a look at the standard holiday calendar can generate ideas for related content.

Take a Walk

Sitting behind a desk and staring at your screen can be soul sucking. Change your surroundings. Take a walk inside or outside. Or, find another way to clear your head. Relax and think about something else for a while to make room for some new ideas.

Checklist for Optimizing Images for SEO

Search engines don’t just index words. Images are an important element in SEO. Used correctly, images also help readers better understand your content. Add images whenever possible to draw attention to your content and illustrate its meaning.

Image SEO Checklist

Keep these things in mind when incorporating  images in your online content. Optimize for the same keyword as the associated content.

  • Use a relevant image that matches your text
  • Use a relevant file name for your image
  • Match image dimensions to the largest image size displayed
  • Add a caption, if appropriate
  • Populate the image alt text

Picking the Right Image

Original images are always the best choice. Stock photos can work if you find one that is relevant. The image should reflect the topic of the post or have illustrative purposes within the article.

Rename the Image

Image SEO starts with the file name. Use relevant keywords in the image file name. Make sure the main subject of the photo is at the beginning of the file name.

Optimize the File Size

Search engines also care about speed, so making sure your images are streamlined for fast load times is important.

Basic guidelines:

  • Use JPG format for larger photos to get good color and clarity with a relatively small file size
  • Use PNG to preserve background transparency in your image
  • Use WebP for high-quality results with smaller file sizes
  • Use SVG for logos and icons

Resize the image for the largest size it will be displayed. Many sites will use the same image in different sizes, so keep the largest requirement in mind when sizing images.

Add a Caption

The image caption is the text that accompanies the image on the page. Studies show that people are likely to read captions online. They are short and reinforced by the visual. Add captions where it would make sense to the visitor for one to be there.

Provide Alt Text

Be sure to populate the alt text field for every image you use. Describe what’s in the image so both search engines and people can make sense of it. Be sure to use relevant keywords.

These Social Media Trends Boost Relationship Marketing

Last year changed a lot of things including social media. Current trends in video use, e-commerce and social listening have potential to enhance relationship marketing impact.

Social media will continue to  play a role in how brands interact with their audience, share content and break into new markets.

More Opportunities for Video Content

Video content online gets attention. TikTok, Instagram Reels, and YouTube are all demonstrating that video can connect brands with their audience. A recent report by Zenith Media predicts that the average person will watch 100 minutes of video daily in 2021.

Marketers should make use of the power of short videos, live streaming, and Instagram stories to define their company’s voice, put a human face on thought leadership, and create compelling content. Video content makes connections and generates engagement. It is an essential relationship marketing tool today and will continue to increase in importance.

Let Listening Be Your Guide

It is not enough to post content on social. You need to listen and let the information you learn guide your efforts.

Listening, or paying attention to what others are saying and doing online, lets you know what people are interested in, how audiences are reacting to messages, and to address customer needs.

Listening and engaging with content from others lets marketers add their voice to important content. This solidifies relationship online as being a two-way exchange and expands the brand audience beyond followers.

E-commerce Presents Opportunities

E-commerce is flourishing on digital platforms. People are doing more and more of their buying online and brands that offer that experience are poised to meet their needs. Create all-in-one experiences where people can learn about what you offer and make a purchase.