An influencer marketing campaign uses people with networks and interests that can help share your brand message. There are five steps to develop an effective influencer marketing campaign. Set the Goal for Your Influencer Marketing Campaign To build a successful influencer marketing campaign for your business, know your marketing goal and define a campaign goal […]
Do you have a digital marketing strategy to guide your online marketing? If not, you are likely not clear what you are doing or if it is having the right impact. It’s never too late to develop a strategy to set yourself up for success. The digital strategy process begins with a discovery phase. During […]
All of your business-to-business (B2B) content starts with a headline or title. Those words are the most important part of your writing. The right headline captures the reader’s interest. Without it, the rest of the content will never be seen. Focus on Your Audience As you review the advice below, remember that your headline and […]
