As the saying goes, you never get a second chance to make a first impression. So, paying attention to your online presence is an essential part of your marketing.
What impression are you creating online?
Every day, your customers and potential customers are getting an impression of you online. They visit your website, see your profiles and posts on social media, and research you in relevant online directories. It is as important to pay as much attention to your online presence as you do in your offline interactions.
The foundation for a great online presence is your website.
Your website is the online location where you have complete control over look and feel, messaging, and engagement. It is the place where you need to send anyone who is interested in learning more about you online. For this reason, your website—viewed from desktop computers as well as mobile devices–is the most critical component of your online presence.
Google, social media, and directories make a huge difference.
With a solid web presence, you are well-positioned to leverage other online marketing and communication tools:
- Facebook: With the largest (by far) number of active daily users in the United States and beyond, Facebook is the social media channel that no business can afford to ignore. Users span all age groups and demographics. Your customers and potential customers are on Facebook, likely every day. For businesses, Facebook business pages, posts, boosted posts, and ads are all tactics worth consideration.
- Google My Business: Google has put increasing emphasis on validating businesses online with the Google My Business tools. To rank well, businesses must claim and complete their listings.
- LinkedIn: This professionally-oriented social channel is important to establish the credibility of the individuals associated with your business as well as the business itself. This is the place where customers go to check out your expertise and credentials. It is where they learn about the size and scope of your business.
- Online Directories and Communities: Consumers are savvy enough to look for third-party confirmations before they make a purchasing decision. This has led to the rise of directories like Angie’s List and Yelp and online directories offered by chambers of commerce and professional organizations. It is important to pay attention to your profile in any directories that are relevant to your profession and industry.
All businesses need to develop and execute a strategy for effective messaging and engagement across these key locations. Your online presence — including branding, imagery, and messaging – must be consistent everywhere you are online. And, you must follow best practices in search engine optimization, which really are the best practices for optimization of online visibility.
Contact me today to talk about the right services to achieve your goals.