Have you noticed that Google changed the first page of search results? Being one of the top ten for a search term no longer guarantees that you will be on the first page of Google search results. Argh.
Google evolves search results pages to provide the content they think searchers will find valuable. There are now question boxes, map results and more mixed in with the standard page titles and links.
Today’s Google Search Results Page
Paid ads still live at the top of the results pages. There are also often Google Business results to the right and a box with common questions related to the search topic.
So, the good news is that the slots for organic search results are replaced with some additional opportunities for you to be found.
There’s another change that affects every search: personalization. Over the past several years, Google has worked to personalize search results based on the user who is searching. This means that a search performed by two different people likely will get different results. This is based on factors like location and previous searches and clicks.
Monitor Your Google Rank
No one knows the magic algorithm that Google uses to determine search rank. Some factors are generally assumed to be effective, such as keyword use in page content and providing meta description and photo tags.
For the best insight into your search rank, monitor your Google Search Console to ensure there aren’t any notices about issues related to your website. Some items are easily addressed. Others may need the support of a developer. The rules and technical requirements change all the time.