SEO rules change. all. the. time. Some ranking factors fade while others get more weight. Competition for keywords change as businesses come and go and customer needs change.
All this can make you focus on what’s changing with SEO, when in fact keeping focus on SEO fundamentals is a better use of your time. Here are some SEO fundamentals worthy of your time and attention.
Have Great Content
Give your visitors high-quality content, a great user experience and a secure, technically sound website. That isn’t fast or easy, but it is the sure way to rank well and maintain your rankings. Search engines like fresh content, but they also like sites that earn clicks consistently.
Know your area of expertise and be generous in sharing insights. That markets your business to potential customers and helps search engines understand where your content fits with searcher interests.
Focus on original content over links to other experts in your area. While links to related sites are good for SEO, you need to generate a body of information that draws people to your website and your business.
Create the best quality content that you can, and consistently review and improve on it wherever possible. Demonstrate your expertise and stand out from the crowd.
Pay Attention to Speed
People don’t wait for sites to load. They move on. We all behave this way, yet we forget to check our own web presence for speed. Slow sites are not effective. Period.
Use Google’s free page speed analyzer often to make sure your site is fast to load.
There are several ways to speed up your website. Some may require more technical skill than you have, but it is worth the investment to bring someone on who can rev up your load time.
Images are one factor that you can control easily within your site admin area. Large, high definition images will take a long time to load. Always take the time to resize your images to the scale needed by your website.
Focus on Your Audience
You will only succeed online if you focus on what your audience wants and needs. Search engines aim to give users what they’re looking for. If your content doesn’t get clicked, you will never achieve good SEO.
Are you really offering searchers what they’re looking for when they type in their search? Are they looking for information or to take action? What do they need from you? Focus there.
Competition for attention is fierce. Users want to visit sites that solve their problem or provide the information or service they need. They don’t care about product-related jargon or why you want them to read your blog post. Always write for your audience.
Link Within Your Site
Link related content within your site. These are called internal links. These links make it easy for search engines to crawl your site to work out which articles are most important and to help your users find what they’re looking for.
Make sure that your most important articles also have the most internal links pointing to them. Use keywords in the link text to make the benefit of clicking the link clear.
Maintain Your Content
Keep your content fresh and relevant.
Do a site search for one of your most important keywords and see what comes up. Do articles overlap, and do you still need to keep everything? Delete or merge content as needed to ensure everything that is published is worthy of a click.
Avoid Getting Toppled by SEO Rule Changes
Focus on these SEO fundamentals and you will protect yourself from huge demotions as SEO algorithms change. All of these focus on providing great content that is meaningful to your audience. If you focus there, you can’t lose!
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