How to use Instagram

Instagram at 11

Instagram launched in 2010. Here are important stats for marketers to know in the platform’s 11 years:

  • Over 1 billion people use Instagram every month (88% are outside of the US)
  • Instagram has 140 million U.S. users
  • Instagram is the 9th most popular Google query
  • In terms of active users, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger
  • Users are about half male, half female
  • Instagram users spent an average of 30 minutes per day on the platform in 2020
  • 81% of people use Instagram to help research products and services
  • 11% of people use Instagram as a news source
  • 500 million people use Instagram Stories every day
  • 90% of Instagram users follow a business
  • The average Instagram business account posts once per day and sees an average 1.46% monthly followers growth
  • The average engagement rate for an Instagram post by a business account is 0.96%
  • How-to tutorials are the most popular form of Instagram video content
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