Local Service Ad Options from Google

Google Local Services ads help businesses connect with people in a local service area. Ads show up for customers in your service area, and you only pay if a customer calls or messages you directly through the ad. This is a much more cost effective option for small businesses than traditional Google ads. To set […]

How to Use Social Media in Online Marketing

How Often to Post on Social Media

Here’s the #1 question I answer: “How often should I post to social media?” There’s no one right answer, but I can offer insight. First, you need to consider your goals and audience. Post zero times to places where you audience isn’t or that don’t support your goal. Quality content always beats quantity. If you […]

SEO for your brand

5 Tips to Boost Your Brand SEO

The rules of SEO are always changing. What worked a couple years ago may not work today. To take your brand SEO to the next level, follow these tips. Design for Mobile In most industries, most searches are now done on mobile devices. Responding to this, Google switched to mobile-first indexing in 2020. Now the […]