Tips for Your Daily SEO Routine

Search engine optimization (SEO) is a long term effort. To achieve good SEO and to maintain your rank requires regular attention. Here are the things you need to attend to in your daily SEO routine.

Keep a Steady Stream of Fresh Content

Content is important to rank. Regularly add new content and keep existing content up to date. You don’t have to publish a new post every day. Set a schedule that works for you and stick to it.

If you don’t have time to write a new article, it’s useful to have a list of content that was published in the past that can be refreshed and republished.

New content can also take the form of comments and responses. Be sure to engage with everyone who comments on your content online.

Add Links

Look for places to interconnect content within your website, and from your website to other sites. Both internal and external links support SEO goals. As your site grows, look for ways to interconnect related content with links.

Maintain Your Site

Don’t let your site get out of date. Make sure you comply with the latest dos and don’ts for SEO. It is easier to stay on top of the latest than catch up after falling behind. Worse, lagging on these items can take your website completely offline!

  • Keep software updated
  • Unpublish outdated content
  • Keep your secure certificate active
  • Update keywords and schema

Watch Your Data

Monitor your Google analytics regularly. Google Analytics has a ton of interesting data you can use to optimize your website. Pay attention to where your web traffic is coming from and what information people are accessing most. This can give you insight into content that isn’t of interest any more, as well as topics you should add more about.

Keep Other Online Efforts in Sync with Your Website

If you are active on one or more social media platforms, regularly posting updates for your followers is a good way of showing that your account is alive and kicking. You can not only share your blog posts, but also pictures you take, events from your daily life, other articles you find interesting, and so on. You know your audience best, you know what they’ll like. And, while you’re at it, also try to regularly interact with people leaving comments on your social media pages to keep them engaged.

The Right Way to Market Your Business with Social Media

Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, these and other online platforms present great marketing opportunities for every kind of business.

Start by Thinking Social

There is a reason that these platforms are called social media, rather than “selling media” or even “marketing media.” People connect on social media because they want to connect with other people. They want to be social!

Studies have shown that people on social media are open to connecting with businesses and brands. However, they still want the connection to be relationship based. This means more than just pitch and sell–it means creating ongoing conversation.

The Social Brand

Businesses that are successful on social media put relationships at the forefront. They invite and engage in two-way conversations with the people who connect with them.

What do social brands look like?

  • They make posts (text, video, images, etc.) that have a friendly human tone.
  • They ask questions and invite feedback, and reply when they get it.
  • They share their secrets, like ideas under development, or news that isn’t quite final, so we all feel like part of the team.
  • They post about things that they know their followers care about, even if it is not directly related to what they have to sell.
  • They react to the things that other people post, because that’s what friends do.

Social brands are just like the people whom we choose to spend time with. They show us that they care about us. They make us laugh. They add things to our lives that make a difference.

What’s the ROI?

So, what’s the return on investment here? It’s the same ROI offered by every client or customer who comes back to do business with you again or who tells their friends about you. As a tool for building relationships, the ROI of social media is found in the long-term benefits of those relationships.

In the same vein, social media success is not about the size of your fan base on Facebook and elsewhere. Success is found in connecting with the people who are your customers and potential customers so you can nurture relationships with them. When you connect with the right people and have an ongoing give and take that benefits both the person and the business, you have found the ultimate success as a business on social media.

Five steps to boost your executive presence online

Guest Post by Rosemary Ravinal, APR, Founder & Chief Trainer, RMR Communications Consulting, LLC

A recently divorced friend who was browsing her feed of prospects on a dating app said she liked one gentleman because of he exuded “executive presence.” I asked myself if the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? Has the term been overused and diluted to render it meaningless? And how well can you gauge executive presence on video calls?

To satisfy my curiosity, I consulted a few friends who work at recruiting firms. I asked them: “What does executive presence represent when you screen candidates online?”

Mark, a global tech headhunter, said that it is means the candidate has poise, confidence, and gravitas. “They look and sound relaxed and smart.” Anne, who seeks out fundraising pros for national non-profits, told me that for men and women alike, “it’s a positive first impression that starts when they show up on the screen and carries through the entire interview and beyond.” And, Mike, a recruiter in the fintech space, said that it’s simply virtual charisma, the charm and warmth that transmits through video and leads to a face-to-face interview with the hiring company.

I was relieved.

I teach C-suite leaders how to project their authentic presence, personality, and expertise on Zoom and believe that today more than ever, executive presence is an essential component of success in the new normal of remote and hybrid teams.

How does the way you look, sound, and behave on the small screen boost your credibility and authority?  The three recruiters agreed that executive presence unlocks the door to opportunity and that transmitting it is more important in virtual settings than in person.

“On video we look at people more closely than we would in person,” said Mike, the fintech recruiter. “If someone is unsure and lacks confidence, those qualities will be magnified on the screen.” Anne, the fundraising specialist, added that the more significant the career opportunity, the more important executive presence becomes.

The good news is that though executive presence is critical, it is neither magical nor mysterious. It is a skill, not necessarily a trait, that can be cultivated and built. Yes, some people are naturally more charismatically gifted than others, but with focus, practice and self-awareness, everyone can improve.

Here are five key steps to build your executive presence on Zoom or your preferred video conference platform.

1. Be impeccable with the way you look and sound.

Video conferencing is a visual medium. How you show up casts the first impression that others will have of you, and we know how difficult it is to reverse a bad first impression. The human brain processes visual and auditory data at an approximate ratio of 90 to 10. That is, if you are not optimizing your appearance, or the 90 percent of the equation, you are missing out. Appearance is just one of the four aspects of ASSETs, Appearance, Staging and Styling, Energy and Technology, which contribute to your executive presence online. The sound—your words and how your voice transmits—comprises the other 10 percent. But note that what you say and the quality of your ideas are success factors on their own.

2. Build your public speaking skills. 

Public speaking is the foundation of leadership. People with great executive presence are excellent communicators. Invest the time in building strong oral communication skills and adapt them to the medium of video conferences. You need to be concise, focused, and highly connected to your audience to hold their attention and resonate. Avoid verbal fillers that clutter and tarnish your statements. Get to the point and make every word matter.

3. Become an excellent listener. 

Many people forget that one of the most important communication skills is your ability to listen. People with great executive presence are exceptional listeners. They engage with their full attention, they ask great questions, and they use listening to engage others and explore significant ideas. The element of engagement is crucial to successful interactions on Zoom where the ability to “read the virtual room” often determines the effectiveness of a meeting.  And there is an added benefit: The ability to listen effectively demonstrates self-confidence, another critical part of executive presence.

4. Articulate your personal mission statement.  

One of the key ingredients of inspiring confidence is having a compelling vision— a well-conceived notion of what you are working to accomplish. What do you stand for? Why do you do the work you do?  It should be appropriate in scale for your level of seniority. You should be able to communicate your vision flawlessly in any circumstance whether it is a self-introduction or a meeting with investors, employees, or other stakeholders. A robust, well-articulated vision is particularly valuable on video meetings where attention spans and patience are in short supply.

5. Learn to manage stress and performance anxiety. 

How do you behave when the stakes are high? How do you respond to technical glitches and connection problems that are common on video calls? Do you project steady composure or do your body language, facial expressions, and voice telegraph nervousness? People with good executive presence present themselves as calm, even keeled, well-prepared and in charge, even when factors beyond your control go haywire. That demonstrates the confidence and poise necessary to assume progressive levels of responsibility in an organization.

Simply put, executive presence can be a make-or-break factor in high-stakes situations where your talents, expertise, decisiveness, and vision are on display. And, in the new normal of remote work and online meetings, this secret sauce of leadership takes on even greater importance.

And one more benefit of executive presence: it may well be the elusive quality that you seek in the perfect romantic match. Leadership yields many rewards indeed.

For more tips on how to improve your presence and public speaking online and in person, visit my blog: https://rosemaryravinal.com/public-speaking-blog/

About the Author

Rosemary Ravinal, APR coaches C-suite executives on public speaking excellence on Zoom and in person. Her bespoke speaker training programs are backed by decades as a corporate communications leader, spokesperson and media personality in English and Spanish. Her company, RMR Communications Consulting, is based in Miami, Florida.