Moving from Target Audience to Customer

  Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle aged women” to “married women in their 50’s with no children living at home who live along the East Coast and have a strong interest in […]

Give Your Brand a Personality

People seek relationships with one another, and yes, with brands. Your brand’s personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for social media engagement. The most successful brands […]

website best practices

How to Create a Website Users Will Love

There’s a lot that goes into building a good website. It takes more than picking a design and adding content. You need to focus on who you want to reach and what you want to accomplish to get it right. Want to create a website users will love? Consider these elements. Set a Goal that […]